In this article, Fallon talks about the controversy revolving around MrBeast and his new product: Lunchly.
If you’re familiar with the phrase: “I like my cheese drippy bruh,” or KSI’s new song “Thick of It” – then you are most likely aware of the new pre-packaged meal, Lunchly. Created by Youtubers MrBeast, KSI and Logan Paul, this so-called healthier alternative for the classic Lunchables has taken social media platforms by storm.
Lunchly currently has three different meal options available: Pizza, Turkey Stack ‘Ems, and Fiesta Nachos. Each meal contains a miniature version of one of MrBeast’s Feastables chocolate bars, along with a small bottle of Logan Paul and KSI’s Prime “hydration drink.” While the creators argue that the meals use higher quality ingredients and are an overall healthier alternative to Lunchables, many have found that the nutritional improvements are rather minimal. Due to this, some have labeled Lunchly as a “cash grab” rather than a genuinely better option. Gaming Youtuber DanTDM made a statement on X prior to Lunchly’s initial release, stating that “This is selling crap to kids who don’t know any better than to trust the people who are selling it to them. Do better.”
The backlash only intensified when other Youtubers decided to make statements on Lunchly. For example, Baking Youtuber Rosanna Pansino posted a video reviewing the line of Lunchly products, which she titled, “I Tried Lunchly… It was MOLDY!” In the video, Rosanna opens up one of the Lunchly packages, only to discover mold covering the product's cheese. She later posted a photo of the mold, stating, “Please be careful, everyone. This is not safe and not okay. Especially for children!” Many other individuals began to experience the same thing with Lunchly, posting pictures and videos of the mold on platforms like TikTok and Instagram.
The whole “Lunchly scandal” has only worsened the controversy revolving around MrBeast’s recent accusations. Lunchly only highlights the problems that surround Influencers who attempt business ventures. All in all, it is clear that Lunchly has a lot of work to do if they want the brand to succeed.