Melody Sim

User Need Statement:

Melanie needs a means to enjoy climbs without worrying about leaving gear.

User Background:

• Started climbing outdoors two years ago

• Has bouldered for four years

User Pain Points:

• Leaving gear always costs so much

• Communicating between belayer and climber, especially on longer climbs, is hard to do, especially without spare hands

• Gear is heavy and expensive

Insights:

• Melanie stated that she would likely buy a product to retrieve gear, whether it was stand alone or part of a quickdraw, at a price up to $40

• Melanie has also said that she would sometimes not do harder climbs because she did not want to leave gear