Author: Douglas Conant
Genre: Leadership and Personal Development
Date: February 26, 2020
Publisher: John Wiley & Sons
Pages: 336
The Hook:
After surviving a near-fatal traffic accident, author Douglas Conant, former CEO of Campbell Soup Company, had an epiphany. He discovered that the best leaders, much like the doctors and nurses who saved his life, shared a common trait: the willingness to listen intently and offer help. In the hospital room, Conant realized that life is fleeting, and the legacy he wanted to leave was one of thoughtful performance achieved through contribution and kindness. This revelation led him to transform his approach to leadership and laid the foundation for The Blueprint, a roadmap designed to help us become better leaders.
Quotes:
“What came into sharp focus for me as I was lying in that hospital bed many years ago is that life is short. It could all be over in an instant. When the final hour comes, I can’t think of a better legacy to leave than one of performance delivered thoughtfully – achieved through contribution and kindness” (p. 296).
“Your job has been eliminated. Clear out your desk by noon. Those were the words that changed my life” (p. xvii).
“A foundation is a wholesale accounting of your unique characteristics, motivations, temperament, values, beliefs, and skill set, and it’s a platform for using those things to reach your goals in a way that is authentic to who you really are” (p. 11).
“The stronger their foundation, the higher they can reach toward their goals” (p. 10).
“The only way out is in” (p. 310).
“The key message of “The Blueprint” is that your life story is your leadership story. Only you can write it. Only you can chart your course” (p. 309).
Three compelling reasons to read “The Blueprint”:
Reason 1 – Doug Conant provides an authentic voice.
Douglas Conant's writing style can be described as engaging, insightful, and personal. Conant's work is characterized by its clarity, accessibility and practicality. He emphasizes empathy and inspiration while using relatable stories and real-life examples to reinforce his points. His writing is both positive and optimistic, striking a balance between theory and practice. Conant offers actionable advice for readers to improve their leadership skills. He is engaging and relatable which makes readers feel like they're receiving guidance from a supportive mentor, and his emphasis on real-world applications ensures his concepts are applicable and attainable for a broad audience of leaders. His writing style is also marked by authenticity and vulnerability, as he shares his own triumphs and challenges, making the reader feel connected and inspired. Overall, Conant's writing style is a perfect blend of storytelling and practical wisdom.
Reason 2 – Doug Conant offers a compelling journey through the critical steps of establishing a strong foundation in leadership.
At the heart of this book are six transformative steps to build your foundation and reshape your approach to leadership:
In Step 1, "Envision," Conant emphasizes the importance of values and purpose, guiding leaders to envision their desired outcomes and establish clear, strategic objectives. This sets the stage for purpose-driven leadership.
Step 2, "Reflect," explores the art of leadership, rooted in self-awareness. Conant encourages deep introspection about one's strengths, weaknesses, values, and beliefs, providing a potent tool for personal growth, which ultimately leads to becoming a more authentic and effective leader.
Step 3, "Study," acknowledges that learning is a perpetual necessity in the dynamic world of leadership. Conant urges leaders to invest in their development by studying various leadership models, theories, and best practices.
Step 4, "Plan," recognizes that leadership is not one-size-fits-all. Conant empowers individuals to craft a unique leadership model, weaving their personal values, strengths, and the organizational context into their leadership plan.
Step 5, "Practice," is about translating theory into action. Conant underscores the importance of implementing one's leadership model, facilitating skill development, gathering valuable feedback, and making continuous improvements.
In Step 6, "Improve," Conant champions the power of adopting a growth mindset. By embracing continuous improvement, leaders are encouraged to reflect on their journey, celebrate progress, and make necessary adjustments. This ensures their leadership remains agile and responsive to the ever-evolving demands of their roles.
These six cohesive steps provide a comprehensive guide to authentic and impactful leadership.
Reason 3 – Conant masterfully intertwines ten essential leadership principles with the six foundational steps to establish the core idea that leadership, at its heart, is all about people.
These principles include fostering high performance by challenging leaders to set ambitious goals and deliver consistent results, promoting an abundance mindset that encourages innovation and growth, inspiring trust through honesty and transparency, emphasizing the significance of a meaningful mission, highlighting the importance of courage and integrity in leadership, advocating for continual learning and adaptation, exploring humility as a key trait in effective leaders, recognizing the importance of fun at work for morale and productivity, and, ultimately, grounding effective leadership in service and support, exemplified by the question, "How can I help?" This harmonious blend of principles and foundational steps provides readers with a comprehensive and tangible guide to authentic and impactful leadership.
One Caution – I had to overcome my fear of reading a book and writing a blog where I have little experience.
As a senior in college, I’m preparing to enter the job market, so my experience with organizational values, goals, and vision is limited. However, I found the book informative and eye-opening. Douglas Conant's writing is so accessible and engaging that even someone new to the world of leadership, like me, can easily grasp the concepts. What's especially reassuring is that the process described in the book anticipates leaders' growth and development. Conant emphasizes that leadership is a journey of continual improvement, where the leader revisits and refines their approach as they evolve. With this in mind, I'm looking forward to embarking on my leadership journey in the marketplace, equipped with the invaluable insights from The Blueprint.
My Recommendation:
The Blueprint offers an exceptional journey into leadership, surpassing expectations by fulfilling its promise. I enthusiastically rate it five out of five stars. This book combines an authentic voice with a comprehensive roadmap for building a strong leadership foundation and a focus on people-centered leadership, making it invaluable for leaders at all levels. If you aim to lead with purpose, authenticity, and a commitment to continuous growth, don't miss the opportunity to explore The Blueprint. It will reshape your leadership philosophy and leave a lasting impact on those you lead.
About the Author:
Douglas Conant is a New York Times best-selling author. Before helping leaders become better leaders, Conant was the president and CEO of Campbell Soup Company, former president of Nabisco Foods, and former chairman of Avon Products. He’s a graduate, and former chairman, of Northwestern University’s Kellogg School of Management. He’s also a proud husband and father. If you would like to seek his help in becoming a better leader, he can be reached at conantleadership.com and on X (formally known as Twitter) @DougConant.
This review was written by Steven J. Smyder who has an interest in personal growth and leadership development.