Marketing, Distribution, and Logistics

This career cluster prepares learners for careers in planning, managing, and performing marketing activities to reach organizational objectives, as well as careers involved in the planning, management, and movement of people, materials, and products by road, air, rail, and water.

Marketing Management

The Marketing Management program of study prepares students to use marketing strategies, analytics, campaigns, and consumer trends to develop and implement marketing policies and programs for organizations and brands. Courses focus on concepts in business, the marketing mix, market research, product development, social media, advertising and promotional concepts, and branding.
COURSE STANDARDS: Year 1:   Introduction to Business and MarketingYear 2:  Marketing and Management I: PrinciplesYear 3:  Marketing and Management II: Advanced StrategiesYear 4: Marketing Management OR Retail Operations
  • Kenwood High School
  • Clarksville High School (Academy of Business and Marketing)

Post Secondary Opportunities

Degree and certification programs in the field of Marketing Management are available at NSCC and APSU.

Career Fields in Marketing Management

Advertising

Brand Manager

Digital Marketing

Fundraising Manager 

Marketing Analyst

Marketing Director

Marketing Specialist

Public Relations

Promotions Manager

Production Manager

Search Engine Marketers

Social Media Marketing

Supply Chain Management

The Supply Chain Management program of study is for students interested in industries that use raw materials to produce, distribute, and deliver products and services from manufacturer to consumer. Course concepts include business, occupational safety, distribution and logistics, warehousing, government regulations, and sustainability, and courses prepare students for careers in transportation, manufacturing, and military operations.
COURSE STANDARDS: Year 1:   Introduction to Business and Marketing OR Marketing and Management I: PrinciplesYear 2:  Foundations of Supply Chain ManagementYear 3:  Supply Chain Management I: Warehousing and DistributionYear 4: Supply Chain Management II: Management and Logistics OR Supply Chain Management Practicum
  • Kirkwood High School (Academy of Distribution and Logistics)
  • Northwest High School

Post Secondary Opportunities

Degree and certification programs in the field of Supply Chain Management are available at Vol State, NSCC and APSU.

Career Fields in Supply Chain Management

Business Analyst

Data Analyst

Dispatcher

Distribution Manager

Freight/Stock/Material Manager

Logistician

Operation Manager

Process Improvement Technician

Production Manager

Purchasing Agent

Purchasing Manager

Supply Chain Manager

Traffic Manager

Transportation Director