Program

Smart Technology Engagement Ambassador Program (STEAP)

Significantly increase Publix Apps awareness and in-store usage by establish a new hybrid program or department within the Information Technology organization with minimal organizational disruption and a modest budget whose goal is to drive smart app engagement both internally and externally and centrally coordinate current and future smart apps in-store user programs across all support teams including marketing, store operations, outside vendors, training department, and human resources. Smart Apps include Publix App, Publix Delivery App, Publix Pro App and Publix Pharmacy App on both Web and mobile devices.

Employee engagement program objectives by the end of 2020

• Launch STEAP employee training and certification program to all store employees
• Employee Smart Apps knowledge, utilization and advocacy - Raise from current level of 10% to 50%
• Smart Apps Ambassador certification program achieved by 20% of store employees
• Smart Apps Advocate certification program achieved by 50% of store employees

Customer engagement program objectives by the end of year 2020

• Customer downloads and active in-store usage of smart apps increases from 5% to 40%
• Customer awareness of Publix smart apps increases from current level of 15% to 60%

Aprons and STEAP joint engagement objectives by the end of 2020

• Design a joint kiosk usage and marketing strategy for Smart Apps demo and education at Aprons kiosks
• Re-brand the Aprons program to include references to smart apps, training and technology support and tie into Aprons product offering
• Retrofit Aprons kiosks for optimal demonstration of smart apps and smart devices utilization by customers.
• Utilize employees with Smart Apps Ambassador certification as demonstrators at Aprons kiosks during predetermined peak hours.
• Employees with Smart App Advocate certification will direct customers to the Aprons area if they seek additional information on Aprons Simple Meals, Publix Smart Apps, grocery delivery or online ordering.
• Secret shopper program adds Smart Apps questioning.