Methodology - This report based on public documents, research studies, news articles personal shopping experiences, and observation from a grocery clerks perspective. Cloud Office Manager has no access or knowledge of current Publix technology initiatives or future programs. Hard data to support these assumptions is not available and the information provided should be treated as so.
Smart Apps - Consumer facing Publix web or mobile apps (Smart Apps) include web site: publix.com and iOS and Android mobile apps Publix App, Publix Delivery App, Publix Pharmacy App. Business App Publix Pro will also be discussed. The primary imitative is the consumers in store utilization of these tools.
In store experience is the primary scope of the digital reach. Since access to smart apps is both inside and outside the store we will limit scope to inside.
Smart Devices for this report are defined as a mobile device that have access to the Publix web site or can download the iOS or Android App or access Publix via voice on Alexa, Google Assistant or other voice devices. This report deals primarily with smart phones.