Enterprise

Introduction into the assessment (10 mins)

Elements of the promotional mix and their purposes (5.30 & 14 mins)

Targeting and segmenting the market (3 mins)

Factors influencing the choice of promotional mix (5 mins)

Financial documents (12 mins)

Payment methods (10 mins)

Sources of revenue and costs (11 mins)

Terminology in financial statements (4 mins)

Statement of comprehensive income

Statement of financial position (10 mins)

Liquidity Ratios (5 mins)

Profitability ratios (5 mins)

Using cash flow data (6 mins)

Suggesting improvements to cash flow problem (4 mins)

Break-even analysis and break-even point (7 mins / 12.30 mins)

Sources of business finance (9 mins)