Google Video Partners

AdWords Video and Google Video Partners


CITVN COOP is an AdWords Video campaign analyst responsible for assisting you in creating the campaign strategies. The process includes filming several versions of a video ad campaign, then:


Setup

1. Selecting campaign type and name

2. Choosing the geographic location

3. Choosing ‘bid strategy’ and setting up a daily budget

4. Adding ad extensions

5. Creating an ad group and writing for the ads

6. Inserting Keywords in the keyword field of the account

7. Setting up maximum cost-per-click

8. Entering billing information


Optimization

1. Reviewing, refining and adding to the keyword list

2. Using keyword matching options, segmentation, dimension and filters to lower costs

3. Keep testing the ad copy and landing pages

4. Using Location Targeting

5. Search Query Reports

The average payscale for an AdWords Analyst with 1 year experience in Dayton OH is $17.98 per hour. A living wage in Dayton Ohio for a single adult is $13.05 per hour. You decide what our labor is worth and make a donation.


If you are poor too, we may donate our time, talents and treasure to help support you.

100% of CITVN net operating income supports homeless people in recovery from addictions.


Through YouTube video advertising, you’re able to know that a view is a real view, that somebody was engaged and actually watched the video”

Choose who you want to see your video ads based on location, interests, and more. Your video will appear before or next to related videos or in search results. You only pay when someone chooses to watch at least 30 seconds, views the entire ad, or engages with your ad, like clicking on a call-to-action overlay, a card, or a companion banner.



Benefits of using Google video partners

Show ads on content that fits your brand. Video ads on Google video partners can appear on computers, tablets, mobile web browsers, mobile apps, and TV screens. Ads are delivered within a video player or as an interstitial when shown on mobile apps.


Control where your ads appear


Video ads on Google video partners offer the same robust controls, content settings, and targeting available on YouTube. With the following features, you are in control of where your ads may appear:

  • Audience targeting: Define who you want to reach by using different audience types, including affinity, custom audiences, Customer Match, in-market, life events, remarketing, and Similar Audiences.

  • Content targeting: Define where you want your ads to show on Google video partners by targeting placements, topics, keywords, and devices.

  • Content exclusions: Like on YouTube, content on video partners is categorized using digital content labels. Mature and unlabeled content is excluded from video campaigns by default. You can also use inventory types to opt out of groups of sensitive content that don't align with your brand or the message of your campaign.

  • Placement exclusions: See where ads appeared in the "Where ads showed" tab, under "Placements" in Google Ads. Placements that aren't appropriate for your brand or don't perform well for your audience can be excluded.


Expand your reach and impact beyond YouTube

  • Reach: Google video partners can help you engage new users outside of YouTube and help you increase the reach of your video ads. Advertisers can gain up to 20% additional reach for a given budget by adding Google video partners to their campaign. You can use the same targeting options across YouTube and Google video partners and segment your reporting to measure performance by network. Learn more

  • Video views: When a skippable in-stream ad is watched on Google video partners, it will increment a view count on your YouTube video.

  • Viewability: The average viewability of video ads using Google video partners is 90% (Source: Google internal data, Global, April 2019).

  • Conversions: With TrueView for action, you add a call-to-action (CTA), a headline, and an end screen to your video ad and drive more conversions at a lower cost. Based on existing studies, advertisers who added Google video partners to TrueView for action campaigns (with Target CPA bidding) gained more than 10% of their conversions and achieved more than 20% lower CPAs from Google video partners (Source: Google internal data, Global, October - November 2019).

  • Impact: Ads on Google video partners can help customers become more aware of your products and more interested in your brand. Based on over 1,000 identical studies across YouTube and Google video partners, we're seeing similar Brand Lift for TrueView for action ads running on YouTube and Google video partners (Source: Google Video Partners Brand Lift meta-analysis, Global, 2019)


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To discuss your project, please

Call us at 937-938-5784

Stephen@Catholic-ITV.net