OUR PRODUCTS

Agency FIFTY3 crafts brands, marketing products, websites, and campaigns that drive results (and drive our competitors crazy). Made up of a personality-packed team of doers, dreamers, and disruptors, we love a good collaboration, a big win, and a cool summer cocktail. We offer a full-service marketing approach for the real estate industry, refined through experience and exceptional as the standard. Together, let’s make it legendary. 

For A53 creative branding information, view the guide here. 

For new developments A53 has this pricing companion guide.  

Real Estate Services provides value-add focused physical building services over the full life cycle of multifamily real estate. From new ground-up construction management to facilities service needs, Cardinal Group Real Estate Services combines a full scope of apartment, multifamily, and student-housing agencies, teams, and resources into one vertically integrated company. 

Services span from major and minor renovations to ongoing inspections and preventative maintenance. 

Consulting Services provides data-driven research and recommendations throughout the acquisition process. Due diligence services provide capacity and support throughout the buying process, and operational services identify the strengths and weaknesses of any asset. 

Services include market data analysis, operational support, due diligence, and pre-development services.

The CX3 operating platform focuses on delivering operational efficiencies and an improved customer experience while reducing operating expenses. 

New AI technologies support Cardinal's centralized operations team to communicate directly with residents regarding rent payments and delinquencies. 

Service offering pricing can be billed by bed/unit, capped rate by asset size and some services require a minimum number of communities to launch. See more on page 32 in the document linked here.

The revenue management department supports teams in increasing rental revenue by 1-3%. Led by Carey McDonald, the revenue management team provides rental rate guidance during rate planning, renewals strategies, and weekly pricing calls, and market analysis via AXIO metrics, College House, market surveys, and Terrain data. 

The Flywheel is a visual representation of the partnerships and offerings that already exist with Cardinal Group and what aspect the offering enhances companywide.

The Strategy & Offerings (S&O) team, as well as other departments in Cardinal Group, are continuously vetting and sourcing new partnership offerings to expand the Flywheel to its fullest potential for our clients and communities.

To view details for our partnerships and offerings, please visit the S&O Partnership Deck here.

The PU/PM is a composite charge for a bundle of services/software used across the organization. Tech includes Google Workplace, Microsoft Office, Inspection Module Licenses, Tech Support, VPN Security and Data Protection, Task Ray, and Keystone. The total cost is calculated on a per-unit basis; resource document here. 

Cardinal Protect is a Property Damage Liability Waiver Program that is offered to CGM's property management clients for their communities. This offering allows the Landlord to enforce the minimum insurance language in leases by providing limited-peril coverage for resident-caused fire, smoke, sewer backup, and explosion damage. Clients are the sole beneficiaries of its coverage, and therefore, residents' personal belongings are not covered.  In conjunction with this offering, Foxen manages all administrative efforts correlating to the renters' insurance policies, provides additional ancillary revenue opportunities, and reduces liability risk for all communities that offer this service.