EXPERIENCE

stabilized

Cardinal's national footprint allows us to be nimble to create a customized experience for clients and their communities. Our data-focused assessments help us evaluate opportunities to add value to a stabilized community. Whether it's ORA, rates, staffing/recruiting, CapEx, etc., our team is able to review these opportunities and format a comprehensive strategy to increase the overall operations of a community to set our teams and our clients up for success. 

Cardinal Group is rooted in our experience as a housing operator. As a proven operator with nearly 40,000 units, our national footprint allows us to draw on our operating experience and apply it to this unique asset. We understand not only the nuance of operating a community of a particular size, vintage, and resident demographic but how to build a defensive strategy to endure the wave of any incoming, similar-strategized supply in the future.

We believe keeping residents satisfied through exceptional customer service is a critical part of protecting the overall value of the asset. Having satisfied residents means more referrals and renewals, resulting in lower vacancy risk and reduced turnover costs. Addressing any immediate customer services deficiencies on site will be a priority upon takeover to garner an understanding of what areas we can immediately improve upon to elevate the resident experience. 

GROUND-UP DEVELOPMENT

In the last 2 years, Cardinal Group has completed over 15 successful lease-ups in a variety of markets. We pride ourselves in being an industry leader for the initiation and implementation of the lease-up process - beginning with initial branding and naming concepts using Agency53, to marketing and pre-leasing initiatives,  all the way through transitioning the site into a stabilized, fully functioning community. On the front end, we dig into each market and university to evaluate the best rates, amenity packages, utility structures, and sales strategies to maximize leasing efforts and revenue streams for each project.

Cardinal’s partnership with Agency FIFTY3 gives us access to best-in-industry creative and digital marketing. As the top of the prospect funnel narrows with new supply coming online, we must maintain a proactive marketing strategy. We work as one unified team, which creates consistency from the first touchpoint with a prospect through the resident experience. 

PORTFOLIOS

Cardinal Group has a competitive advantage for full-portfolio transitions. Our transition teams have refined a process to ensure each site is onboarded onto the CGM platform with ease. During portfolio pitches, we showcase our vast knowledge of each subject property's market through our market analyses and rent competitive sets, and how we'll use the assessed opportunities we've uncovered to create catered operating procedures that drive meaningful impacts to residents, team, members, and clients. Cardinal is no stranger to portfolio transitions, so we include visuals in our pitches that show the real-time impact of the CGM platform, pre and post-transition. 

For larger portfolios, we are able to cater our management type based on the client's needs and goals: standard management, a dedicated operating team, or a private label structure.

BUILt-TO-RENT

Built-To-Rent (BTR) represents a burgeoning trend within the real estate industry, characterized by the development of communities comprising townhomes or single-family residences. This innovative housing concept aims to offer individuals a more desirable and home-like living environment, catering to those seeking an alternative to apartment living yet lacking the financial means to acquire a house. As a forward-thinking company, Cardinal is proactively embracing this new housing concept, supported by our successful management of a thriving BB Living community in Aurora. We are committed to further expanding our portfolio of BTR communities, leveraging the power of our CX3 platform. This advanced technological solution enables our dedicated onsite staff to enhance the resident experience, thereby establishing our BTR platform as a resounding success within the Cardinal verticals.

CO-LIVING

Co-living is a contemporary housing arrangement where individuals, typically unrelated, choose to live together in a shared space or community. It involves residents sharing common areas such as kitchens, living rooms, and sometimes even bedrooms, while still maintaining their private living spaces. Co-living arrangements often provide fully furnished accommodations, offering convenience and flexibility to tenants. 

Drawing upon our extensive background in managing X Denver, Cardinal has gained valuable expertise in the realm of co-living deals. Our proficiency in the student housing vertical has positioned us as a thriving presence in the co-living sector, benefiting from our extensive experience in student lease-ups. Leveraging this well-established foundation, Cardinal excels in the co-living domain, successfully navigating the intricacies of this specialized market segment.