Embedded Files
To explore:
To explore:
Google Analytics
Google Optimize
Google Tag Manager
Google Ads
Campaign Manager 360
Display & Video 360
Search Ads 360
Case Study
Case Study
InMobi's Global Mobile Ad Network
InMobi's Global Mobile Ad Network
Textbook Pages - 379 - 381
My story from failures to success | Naveen Tewari | ASCENT Conclave 2019 (45 minutes) - https://www.youtube.com/watch?v=Y8aLkFU-0QA
The InMobi Story: Naveen Tewari (in the beginning - 2011) https://www.youtube.com/watch?v=6_MfWVjA1vU
Life of a Dollar within InMobi - (12 minutes) https://www.youtube.com/watch?v=Sl5tlDv7i3I
Beneath the Surface with Naveen Tewari (6 minutes) - https://www.youtube.com/watch?v=Qgl1w8FMXlY
An Introduction to InMobi (2 minutes) - https://www.youtube.com/watch?v=Mm_u20Zs52E
Webinar@InMobi: Ramadan 2023 at a Glance - https://www.youtube.com/watch?v=w2ztFDrfH2k
Market Insights
Market Insights
What kinds of people are available online?
What kinds of people are available online?
KYC - Who is online? Who shops online & Why? What do they buy?
Intensity and Scope of Internet Usage
Demographics & Access to Internet (Digital Divide-Income, Education, Age, ........).
Internet connection types
Community effects
How do these people behave in the online marketplace?
How do these people behave in the online marketplace?
- Consumer Behavior Models
A general Model of Consumer Behavior
Theory of Planned Behavior (TPB)
The Online Purchasing Decision
- Consumer Decision Process
Shoppers: Browsers and Buyers
What Consumers Shop for and Buy Online
How Shoppers find Vendors Online
Why Some people don't shop Online
Trust & Utility
6_1_Digital Marketing.pptxPage updated
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