Business Model

• Alexander Osterwalder: Tools for Business Model Generation [Entire Talk] (Feb 6, 2012): https://www.youtube.com/watch?v=8GIbCg8NpBw 

•  Osterwalder explaining the Business Model Canvas (2012-42min): https://www.youtube.com/watch?v=RzkdJiax6Tw 

• Business Model Canvas Explained with Examples (2018, 17 min) - https://www.youtube.com/watch?v=CakUeC1sCSs 

• Business Model Generation | Alex Osterwalder | Talks at Google(2011) (49min)- https://www.youtube.com/watch?v=ynQasjpBTCk 

Value Proposition

• Value Proposition Canvas by Strategyzer.com explained through the Uber Example (2019) (5min) - https://www.youtube.com/watch?v=kiWkRiynPAo 

• Designing your Value Proposition by Alex Osterwalder at Mind the Product 2014 (36min)- https://www.youtube.com/watch?v=pwRL4GiA8Ek 

• https://railsware.com/blog/5-lean-canvas-examples/ 

• The Value Proposition Canvas (8min) - https://www.youtube.com/watch?v=gB-YwlBrVVs 

• Strategyzer Webinar: Mastering Value Propositions (2018) (55 min) - https://www.youtube.com/watch?v=35ST-37PPXc 

• Using Johari Window: https://www.valueprop.com/blog/the-johari-window-uncovering-the-blind-spots-in-business 

Why should the customer buy from you?

• What is a Value Proposition? (June 28, 2018): https://www.youtube.com/watch?v=vA6TG4wMcUU 

• Value Proposition (What It Really Means and How To Define It) (April 14, 2019): https://www.youtube.com/watch?v=aeYGOf5vyNo 

• Harvard i-lab | Startup Secrets: Value Proposition (Feb. 2, 2014): https://www.youtube.com/watch?v=6pKW-ehL7dU 

• Articulating Your Value Proposition (July 28, 2009): https://www.youtube.com/watch?v=PyG5k0QtKOQ 

Revenue Model

How will you earn money?

E-commerce Revenue Models (Nov. 8,2016), https://www.youtube.com/watch?v=2yIcxe7AdM8 (Topic -Advertising, Transaction Fees, Subscription, Sales, & Affiliate)

• Affiliate Revenue Model: Earn Money by Affiliate Marketing from YouTube/Blog/Facebook - https://www.youtube.com/watch?v=AsBxj7qKoA8

• How Do YouTubers & Video Influencers Earn Money? (April,2018): https://www.youtube.com/watch?v=ndcFAufONgE 

• ফেসবুক, ইউটিউব থেকে কীভাবে আয় করা যায়, জেনে নিন গুরুত্বপূর্ণ টিপস (22 May 2022 - BBC Bangla) - https://www.youtube.com/watch?v=L2eUhydwyCw 

Market Opportunity

What market space do you intend to serve, and what is its size?

• Market Opportunity Analysis (June 3, 2020) : https://www.youtube.com/watch?v=usAy5ewCL04 

Competitive Environment

Who else occupies your intended marketspace?

Five forces of competition in an industry

www.youtube.com/watch?v=mYF2_FBCvXw

The Explainer: The 5 Forces That Make Companies Successful - YouTube (July 9, 2019 - HBR- 2min)

Competitive Advantage

What special advantage does your firm bring to the marketspace?

Competitive Strategy

Michael Porter on Competitive Strategy (HBS Videos)

https://www.youtube.com/watch?v=-O2pWygdVHM 

Resource-Based View of Sustainable Competitive Advantage

• https://managementmania.com/en/vrio-analysis 

• https://www.business-to-you.com/vrio-from-firm-resources-to-competitive-advantage/ 

• https://strategicmanagementinsight.com/tools/vrio.html

Market Strategy

How do you plan to promote your products or services to attract your target audience?

• Philip Kotler: Marketing Strategy (sept,2008): https://www.youtube.com/watch?v=bilOOPuAvTY 

• Marketing Strategy Overview (June 3, 2020): https://www.youtube.com/watch?v=yis1QLdu-IM 

• There is No Luck. Only Good Marketing (April,2015): https://www.youtube.com/watch?v=AN-41JjIPEg 

• Former Starbucks CEO Howard Schultz & Alibaba Founder Jack Ma On Starbucks In China (Dec,2017): https://www.youtube.com/watch?v=sBKL9752NWw 

• Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech: https://www.youtube.com/watch?v=keCwRdbwNQY 

• The Secret Behind Coca-Cola Marketing Strategy (Oct,2017): https://www.youtube.com/watch?v=XhMVWzVXNNk 

• The Genius of Tesla's $0 Social Marketing Strategy (Dec,2019): https://www.youtube.com/watch?v=tF9r9LrOb70 

Organizational Development

What types of organizational structures within the firm are necessary to carry out the business plan?

• Steve Jobs talks about managing people: https://www.youtube.com/watch?v=f60dheI4ARg 

• Steve Jobs' management style. Leadership : https://www.youtube.com/watch?v=spSCnp4VjXw 

• LinkedIn CEO Shares Advice On Leadership, Hiring And Firing (Aug,2018): https://www.youtube.com/watch?v=W8RmWPqBiBo 

Management Team

What kinds of experiences and background are important for the company’s leaders to have?

Who is the investor giving $$ to? (Mgmt Team/Bio) 

Support Resources Link:

• Entrepreneurship Series - Business Plan Writing 101 (June 17, 2015): https://www.youtube.com/watch?v=zlrb_X6fYZ0 (About Team starts from 05:54 minute)

• https://www.youtube.com/watch?v=rQKis2Cfpeo 

Miscellaneous on BMA by Canvas:

• How to Diagram your Personal Business Model the Quick Way - https://www.youtube.com/watch?v=cYG_K4qT3gY 

• https://www.youtube.com/watch?v=LR5sOHyGORc 

• https://www.youtube.com/watch?v=qEy09aMaF3s 

• https://www.youtube.com/watch?v=HJo-99akZko&list=PLtBe8lbPkDVNPpy3xC9peBuAE70QBzNs6&index=2 

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