Chapter One:

• Defining E-commerce, distinction from E-business, primary technological building blocks underlying E-commerce, and the tripod (Technology, Business, and Society) model of major E-commerce themes to measure the sustainability of an E-commerce idea.

• The business significance of the unique features of e-commerce technology in education and healthcare domains.

• The major categories of e-commerce businesses in Bangladesh and the Global context.

• The evolution of e-commerce from its early years to today.

Chapter Two:

• Analyzing E-commerce business models (Canvas) in the Education domain in Bangladesh.

• E-commerce business models evaluation in the education sector of Bangladesh:

  • • Industry Structure Analysis (Forces of competition).

    • Value Chain Analysis (Industry and Firm Value Chain).

    • Growth strategies (Generic/Core growth strategies).

• An elevator pitch for the edtech business model as offered in the case.