Final Exam

Final Examination: (May 19, 2024 - Sunday) (40 marks) (100 minutes)

Macro-Environmental Analysis: (10 marks)

1. https://datareportal.com/reports/digital-2024-global-overview-report 

2. https://datareportal.com/reports/digital-2024-bangladesh 

Analyze the Bangladesh-related data with Global Comparisons.

Online Consumer Behavior: (10 marks)

3. A Model of Online Consumer Behavior ( Textbook - Page 388 - 389) (In the context of Online Grocery, MFS, Ride Sharing, Online Tourism services) 

Ride Sharing (Uber) https://www.uber.com/bd/en/ 

Online Grocery (Chaldal) https://chaldal.com/ 

Online Financial Services (MFS) (Bkash) https://www.bkash.com/ 

Online Tourism Services (Gozayyan) https://www.gozayaan.com/  

Online Marketing and Advertising Strategies and Tools: (10 marks)

4. Textbook Page 392-413

Miscellaneous: (10 marks)

5. Affiliate Marketing (Daraz, Rokomari), Analyzen Website (5 marks)

• https://www.daraz.com.bd/daraz-affiliate-program/?spm=a2a0e.home.footer_top.10.2b9212f7c5QDam&scm=1003.4.icms-zebra-100022982-2888459.OTHER_6035955355_2538025 

• https://affiliate.rokomari.io/ 

• https://analyzenbd.com/ 

6. SEO

• 1.What is SEO and how does it work? – YouTube

• 2.What Is SEO? - YouTube

• 3.How to Grow Your Business with SEO – YouTube

• 4.How to Promote a Website – YouTube