Topic Outline

https://www.khanacademy.org/computing/code-org/computers-and-the-internet#how-computers-work 

• Significance of E-commerce:

  • (Oct 24,2020) https://www.thedailystar.net/opinion/news/bangladesh-missing-the-e-commerce-bus-1983237 

  • https://en.wikipedia.org/wiki/Timeline_of_e-commerce 

  • July 2020, https://www.emarketer.com/forecasts/channel/58fe47a2d2670009840a9ec7/58dd63dd2357af0c900b4d33 

  • Oct 22, 2020 https://www.roirevolution.com/blog/2020/10/coronavirus-and-ecommerce/ 

  • Aug 25, 2020 https://www.digitalcommerce360.com/2020/08/25/ecommerce-during-coronavirus-pandemic-in-charts/ 

  • Oct 23, 2020 https://econsultancy.com/stats-roundup-coronavirus-impact-on-marketing-ecommerce-advertising/ 

  • https://kinsta.com/blog/ecommerce-statistics/ 

  • https://ecommerceguide.com/ecommerce-statistics/ 

  • https://www.oberlo.com/blog/ecommerce-statistics#:~:text=Ecommerce%20Statistic%20%231%3A%20It's%20estimated,do%20not%20have%20a%20website. 

  • https://unctad.org/news/covid-19-has-changed-online-shopping-forever-survey-shows 

  • https://unctad.org/news/global-e-commerce-hits-256-trillion-latest-unctad-estimates 

  • https://www.statista.com/topics/871/online-shopping/ 

  • https://letstalkaboutmoney.com/ecommerce-statistics/

  • https://www.businessinsider.com/global-ecommerce-2020-report 

• E-commerce Vs. E-business

  • 
    
• Evolution of E-commerce:

  • Evolution of E-commerce in Bangladesh Context:

  • E-commerce sales to reach $3b in 4 years (Dec. 17,2019): https://www.thedailystar.net/business/news/e-commerce-sales-reach-3b-4-years-1841428 

  • E-commerce in Bangladesh: Where are we headed? (Jan. 15, 2020): https://thefinancialexpress.com.bd/views/views/e-commerce-in-bangladesh-where-are-we-headed-1578666791 

  • E-Commerce in Bangladesh Struggling to Capitalize on Opportunity (June 2, 2020): https://www.lightcastlebd.com/insights/2020/06/02/e-commerce-in-bangladesh-struggling-to-capitalize-on-opportunity 

  • E-commerce of Bangladesh: Shaping the future of shopping (August, 2018): https://idlc.com/mbr/article.php?id=136 

  • DELIVERY SERVICES AMIDST PANDEMIC: SAFEGUARDING CONSUMER DEMAND (Oct, 2020): https://idlc.com/mbr/article.php?id=344 

  • https://brainstation-23.com/e-commerce-business-scenario-in-bangladesh-2006-to-2018/ 

  • https://www.thedailystar.net/business/news/bangladesh-adds-33cr-internet-users-decade-1991761 

• Categories of E-commerce:

• E-commerce Enablers in Bangladesh: 

• https://www.youtube.com/watch?v=DcpPhhN6d_U  (অনলাইন সেলারদের প্রয়োজনীয় 5 টি সার্ভিস | 5 Useful Services for Online Sellers) 

• Develop a list of e-commerce enables available in the Bangladesh context.

• 
  

The Evolution of the Internet: 1961-The Present

• https://theconversation.com/how-the-internet-was-born-from-the-arpanet-to-the-internet-68072

• https://www.khanacademy.org/computing/computers-and-internet/xcae6f4a7ff015e7d:the-internet 

• https://www.submarinecablemap.com/ 

Surface Web, Deep Web, and Dark Web

• Deep Web vs Dark Web vs Surface Web (March 28, 2017): https://www.youtube.com/watch?v=QR_fEcCqk5s 

• What is Surface, Deep and DARK WEB, Imran Khan Analysis (March 24, 2020): https://www.youtube.com/watch?v=RCnf99zVEZ0 

• Deep Web Vs Dark Web vs Surface Web (August 4, 2020): https://www.youtube.com/watch?v=kBpHMz3tBGw 

Unique Features of E-commerce Technologies

• Eight Unique Features of ECommerce (Oct 21, 2019): https://www.youtube.com/watch?v=3H8-g-y8fyc 

• https://www.youtube.com/watch?v=bF7AqfKLIC8 

• Business Significance of the Unique Features of E-commerce Technologies

• 
  

InMobi's Global Mobile Ad Network

• My story from failures to success | Naveen Tewari | ASCENT Conclave 2019 (45 minutes) - https://www.youtube.com/watch?v=Y8aLkFU-0QA 

• The InMobi Story: Naveen Tewari (in the beginning - 2011) https://www.youtube.com/watch?v=6_MfWVjA1vU 

• Life of a Dollar within InMobi - (12 minutes) https://www.youtube.com/watch?v=Sl5tlDv7i3I 

• Beneath the Surface with Naveen Tewari (6 minutes) - https://www.youtube.com/watch?v=Qgl1w8FMXlY 

• An Introduction to InMobi (2 minutes) - https://www.youtube.com/watch?v=Mm_u20Zs52E 

Digital consumption behavior:

Digital Demographics:

• https://www.prothomalo.com/education/science-tech/%E0%A6%B8%E0%A7%8D%E0%A6%AE%E0%A6%BE%E0%A6%B0%E0%A7%8D%E0%A6%9F%E0%A6%AB%E0%A7%8B%E0%A6%A8-%E0%A6%AC%E0%A7%8D%E0%A6%AF%E0%A6%AC%E0%A6%B9%E0%A6%BE%E0%A6%B0%E0%A7%87-%E0%A6%A8%E0%A7%87%E0%A6%AA%E0%A6%BE%E0%A6%B2%E0%A7%87%E0%A6%B0%E0%A6%93-%E0%A6%AA%E0%A7%87%E0%A6%9B%E0%A6%A8%E0%A7%87-%E0%A6%AC%E0%A6%BE%E0%A6%82%E0%A6%B2%E0%A6%BE%E0%A6%A6%E0%A7%87%E0%A6%B6 

• https://datareportal.com/reports/digital-2021-bangladesh#:~:text=There%20were%2047.61%20million%20internet,at%2028.8%25%20in%20January%202021. 

Courses Digital Marketing:

• Digital Marketing In 5 Minutes | What Is Digital Marketing? | Learn Digital Marketing | Simplilearn (Sept 23, 2020): https://www.youtube.com/watch?v=bixR-KIJKYM 

• https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing  (A 40 hour course with 26 modules)

• https://www.futurelearn.com/courses/digital-skills-digital-marketing ( 4 hour course)

• https://openclassrooms.com/en/courses/6910726-discover-digital-marketing (8 hour course)

Single Videos about Digital Marketing:

• Lecture 1: Introduction to Digital Marketing by Dr Yasir Rashid [Urdu] (Sept 20, 2020): https://www.youtube.com/watch?v=V5KGzsW7Rao&list=PLGffg9BcRIrDWaOPVwUXP1hyZ-L4Jwmhh 

• Introduction to Starting your own Digital Business Episodes by Dr Yasir Rashid [Urdu] (Aug 17, 2020): https://www.youtube.com/watch?v=w9r3igwMJ2g&list=PLGffg9BcRIrDj1NWHD41ahtl4F8nYq7nv 

• Episode 1: How to Start your Digital Business Toolkit by Dr Yasir Rashid [Urdu] (Aug 19, 2020): https://www.youtube.com/watch?v=IGsJthJT-wU&list=PLGffg9BcRIrDj1NWHD41ahtl4F8nYq7nv&index=2 

• 
  

Search Engine Optimization (SEO):

• What is SEO and how does it work? (Jan 31,2012) - https://www.youtube.com/watch?v=tqg3F-8jBec

• What Is SEO? (Oct 21, 2015) - https://www.youtube.com/watch?v=UC3N1plmoyU

• SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings (June 25, 2018): https://www.youtube.com/watch?v=DvwS7cV9GmQ 

• What is SEO (Search Engine Optimization) and How Does it Work? (Jul 3, 2019): https://www.youtube.com/watch?v=R-XxAk8-OXY 

• YouTube SEO - The truth behind YouTube views: https://www.youtube.com/watch?v=fkhdePx2Jfg

• 
  

Google Ads:

• Google Ads (AdWords) Tutorial 2020 [Step-by-Step] (Jan 3, 2020) : https://www.youtube.com/watch?v=WmepvHQOHXg 

• Get Started with Google Ads: What are Search Ads? (Dec 1, 2017): https://www.youtube.com/watch?v=cOTMWqwUXPU&list=PL9piTIvKJnJNvhf_KbIN1q22JH9VESLN8 

Native Ad./Sponsorship/Content Mktg:

• Khamari ||খামারি|| Afran Nisho||Sallha Khanam Nadia||Mimpex Agrochemicals LTD||Bangla New Natok 2020 (Time : 31-35 minute, 40-45 minute, 50-54, 61-67) https://www.youtube.com/watch?v=xJuowRXFEpw 

• Ghure Daranor Golpo l Afran Nisho l Mehazabien l Mizanur Rahman Aryan l Rin Presents (Time: 5:00-5:10 (10 sec Display ad) 30:25-30:30(5 second display ad) 34-41minute(native ad)) https://www.youtube.com/watch?v=8dXZu5uUNAc 

• Short Film | Somoy | সময় | Mizanur Rahman Aryan | Shamol Mawla | Neelanjona Neela | Eid Short Film: https://www.youtube.com/watch?v=EAKBNwIOdFg 

• Je Kono Proyojone Call Korun | Eid Natok 2021 | Mosharraf Karim | Tanjin Tisha | New Natok 2021: https://www.youtube.com/watch?v=2r1mDVeHhvc 

• Flipkart presents - Every Indian Shopping Story - Stand Up Comedy by Amit Tandon : https://www.youtube.com/watch?v=xD6gYW-6aQU 

• The Unfunny Boss | Atul Khatri (Oct, 2016) : https://www.youtube.com/watch?v=GLnDrV9LDtA 

Ch. 9 - Online Services

চাইলেই সম্ভব টেলিমেডিসিন সেবা - https://www.prothomalo.com/video/%E0%A6%9A%E0%A6%BE%E0%A6%87%E0%A6%B2%E0%A7%87%E0%A6%87-%E0%A6%B8%E0%A6%AE%E0%A7%8D%E0%A6%AD%E0%A6%AC-%E0%A6%9F%E0%A7%87%E0%A6%B2%E0%A6%BF%E0%A6%AE%E0%A7%87%E0%A6%A1%E0%A6%BF%E0%A6%B8%E0%A6%BF%E0%A6%A8-%E0%A6%B8%E0%A7%87%E0%A6%AC%E0%A6%BE

• Social Media Marketing In 5 Minutes | What Is Social Media Marketing? [For Beginners] | Simplilearn (Oct 21, 2020): https://www.youtube.com/watch?v=I2pwcAVonKI 

Sources to learn more about Social Media Marketing:

• https://openclassrooms.com/en/courses/6910706-develop-a-social-media-strategy (10 hour course, Have prerequisite)

• https://www.facebook.com/business/small-business