WHAT IS E-COMMERCE? (Textbook-45)
THE DIFFERENCE BETWEEN E-COMMERCE AND E-BUSINESS(Textbook-45)
TECHNOLOGICAL BUILDING BLOCKS UNDERLYING E-COMMERCE(Textbook-46-48)
WILL APPS MAKE THE WEB IRRELEVANT?(Textbook-49-50)
UNIQUE FEATURES OF E-COMMERCE TECHNOLOGY(Textbook-52-57)
TYPES OF E-COMMERCE(Textbook-58-63)
Understanding E-commerce: Organizing Themes (Textbook - 73-75)
EIGHT KEY ELEMENTS OF A BUSINESS MODEL (Textbook-94-103)
CATEGORIZING E-COMMERCE BUSINESS MODELS: SOME DIFFICULTIES(Textbook-108-118)
HOW E-COMMERCE CHANGES BUSINESS: STRATEGY (Textbook-123-125)