Unit 2: Product Development
This unit will last approximately 15 class periods. Unit 2 covers chapters 30 and 31 from your Marketing Essentials textbook.
Goal
Goal
Students will be able to understand the concepts and strategies needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.
Students will learn all aspects of product development. There will also be a focus on managing their branding image throughout a product’s lifecycle.
Assignments
Assignments
Bookwork
Bookwork
Projects
Projects
- Product Mix Strategies and Positioning
- Cause Packaging
- What is a Brand
- What is a Product Icon?
- Icon Project
- Product Development Project