Unit 1: The World of Marketing
This unit will last approximately nine class periods. Unit I covers chapters 1 and 2 from your Marketing Essentials textbook.
Goal
Goal
Students will learn basic marketing concepts.
Resources
Resources
- Functions of Marketing slideshow
- Economic Utility
- SWOT Analysis Video
- Marketing Mix slideshow
Assignments
Assignments
Bookwork
Bookwork
- Chapter 1 Outline
- Chapter 1 workbook packet
- Chapter 2 Outline
- Chapter 2 workbook packet
Assessments
Assessments
- Study Guide
- Review game - Kahoot
- Unit 1 Exam (YOU MAY ONLY OPEN ONCE - DO NOT CLICK)
- NASCAR Marketing Plan