BUSINESS & MARKETING

Prerequisite: NONE

Credit: 1/2 

Grades: 9th Grade Only

Description:

Introduction to Marketing and Business is a semester-long course that is taught in two quarters, where the focus for nine weeks is on basic business principles and nine weeks for basic marketing principles. Students will have the opportunity to explore marketing and business careers, learn fundamentals of marketing and business that will prepare them for future classes in this department, learn how to develop their creativity, and set challenging but attainable goals for themselves. Additional units include: marketing, personal finance, goal setting, attitudes, consensus, business ethics, and business law. They will develop these skills through hands-on projects, class discussion and assignments. Students in Introduction to Marketing and Business will also have the opportunity to participate in DECA. 

Prerequisite: Recommended basic keyboard skills

Credit: 1/2 honors 

Grades: 9th - 12th Grade

Description:

Excel in our digital world by acquiring the hardware, software, business productivity and internet skills employers and colleges will test you on. In addition to basic computer knowledge, students will master word processing (MS-Word), spreadsheet (Excel), and presentation (PowerPoint) software and internet skills preparing them for industry certification. Students should have a touch keyboarding speed of at least 35 words per minute. Most colleges require you to take a similar course in college, but you can test out of it if you learn it here. 

Prerequisite: NONE

Credit: 1/2 

Grades: 9th -12th Grade

Description:

This is a class everyone should be taking. Google & Technology Applications will enable students to utilize their Chromebooks and Google services such as Docs, Sheets, Slides, Forms, and Drive to perform educational and professional tasks more efficiently and productively. Google Suite tools can be used for business, education, and your career. Students will also expand their search skills to acquire the information and support they need. In addition to a simulation demonstrating these skills, students will also have opportunities to explore Google Earth and Maps, as well as additional Google software features. Additional topics may include: CyberSecurity, Digital Security and Digital Citizenship. Each day will be something fun and exciting to work on the 4 C’s (Creation, Collaboration, Communication, and Critical Thinking), so come and check it out! 

Prerequisite: NONE

Credit: 1/2 honors

Grades: 9th - 12th Grade

Description:

Business is the core of our economic system and everyone should have basic business knowledge. In this course, students will gain an understanding of the economy, business ethics and corporate social responsibility, human resource, communication, business management and ownership, along with marketing in business. This course gives students the opportunity to foster critical and analytical thinking by doing a variety of different projects, activities, and exploring various videos. Students will learn what it takes to start their own business. Every student interested in understanding business as it relates to life in a global economy or thinking of a potential career in business should definitely take this course! 

Prerequisite: NONE

Credit: 1/2

Grades: 10th - 12th Grade

Description:

Business Law is a course for everyone. The course involves the application of legal practices into the individual’s personal life. In addition to studying the development of law, the course discusses contracts, ethics/business ethics, court systems, laws/amendments, crimes, tort law, contracts, and a variety of other functions of the law. The class uses real-life examples to relate to many of the class discussions. The class will help give you knowledge to apply to your life after high school. 

Prerequisite: Business & Personal Law I

Credit: 1/2 honors

Grades: 10th - 12th Grade

Description:

Business Law 2 will dive deeper into the individual roles of a lawyer within the court system, employment contracts, marriage/divorce law, employee discrimination, laws that govern your own business, and a variety of other topics, such as mock trial activities. Students will create projects and participate in group work to show knowledge of topics. During the semester we also take a field trip to the Walworth County Courthouse in Elkhorn to view a court proceeding and go through the booking process at the jail. This course is recommended for any student who plans on owning his/her own business or would like to better educate himself/herself on business and personal law. 

Prerequisite: Any prior Business or Marketing course

Credit: 1/2 

Grades: 11th - 12th Grade

Description:

Entrepreneurship is the art of owning and operating your own business. In this class, students will assess their entrepreneurial attitudes and ability, learn how to assess business competition, and create a business plan. Students will learn from entrepreneurs who will speak in class, projects, videos, traditional assignments, and from the semester project of developing their own business plan. Students will also have the opportunity to use their business in the DECA competitions. 

Prerequisite: NONE

Credit: 1/2 

Grades: 10th - 12th Grade

Description:

Students in Marketing Principles I will gain a basic understanding of what marketing is, as well as selling, pricing, and promotion. Students will learn these concepts through a variety of high-energy methods such as projects, videos, activities, and traditional classroom instruction. Marketing Principles I gives students the unique ability to exercise their teamwork, creativity, and business skills. It is recommended that students who plan to pursue a business career or degree take both Marketing Principles I and II. Students will also have the opportunity to participate in DECA and Bucky’s Den (the school store). 

Prerequisite: Marketing Principles 1

Credit: 1/2 honors

Grades: 10th - 12th Grade

Description:

Students in Marketing Principles 2 will build upon concepts learned in Marketing Principles I. Class begins with a review and then will go on to cover business risk, distribution and logistics, product/service planning (branding, labeling, packaging), market research, and retail principles (visual merchandising). Students will complete engaging projects such as developing a new product, doing a market research project to improve Badger High School, and create visual display cases. They will also have the opportunity to participate in DECA and Bucky’s Den (the school store). 

Prerequisite: NONE

Credit: 1/2 honors

Grades: 10th - 12th Grade

Description:

This semester course is designed for students with an interest in pursuing a career in the sports or entertainment marketing industry. Students will learn advanced promotional concepts and will also focus on solving public relations and profitability problems in the industry. Units include stadium design and financing, licensing, endorsements, intellectual property rights, the music industry and the movie industry, sponsorship, and ethics/public relations. Students will have the opportunity to participate in DECA and Bucky’s Den (the school store). 

Prerequisite: NONE

Credit: 1/2 honors

Grades: 10th - 12th Grade

Description:

In this course, learners will investigate marketing through digital channels. Using electronic devices, learners investigate mobile applications, email, and web applications. They examine how web design, Search Engine Optimization (SEO), and reputation management are applied in digital promotions. They will also explore social media marketing and determine how these forms of media are revolutionizing the marketing landscape today. Learners will integrate social media to increase brand awareness, identify key audiences, and generate sales leads. Students will use a social media simulation to demonstrate their knowledge of digital marketing. Upon completion of the course, learners will be able to initiate, manage, and evaluate digital marketing strategies for a business. They will also be able to use social media strategies to build meaningful relationships with customers. 

Prerequisite: Must complete at least 2 (preferably more) of the following courses: Marketing Principles 1, Marketing Principles 2, Business Law 1, Digital Marketing, Sports & Entertainment Marketing, Business Principles, &/or Entrepreneurship

Credit: 1 honors

Grades: 11th - 12th Grade

Description:

Advanced Business & Marketing Strategies is a class designed for students who are serious about pursuing a career in business or marketing. Students will apply concepts learned in prerequisite courses in a practical manner by working on community projects and in depth activities. Units include: Business Communication (Badger Discount Card Project), Business Etiquette (professional dress project), Management Concepts, Visual Merchandising (project to create displays for downtown businesses), Customer Service (includes industry certification), Project Management (including implementation), and Marketing Plans. Students will develop professional digital portfolios and complete a written project based on a marketing related situation or problem. Students will be able to take an industry certification test in Customer Service through the National Retail Federation as well as explore other opportunities in DECA and Bucky’s Den (school store). 

Prerequisite: NONE

Credit: 1/2 honors

Grades: 10th - 12th Grade

Description:

Learning about money is as important as earning it. This course is designed to help students develop strategies and skills for : how to file taxes, banking services, maximizing their earning potential, budgeting resources, using credit wisely, examining investment opportunities, and insurance planning. Students will develop their own financial plan, learn the time value of money, and explore the benefits of long range planning and investments. Students will also explore ways to protect their assets, explore online money management tools and examine their consumer rights. The goal of this course is for students to understand how to become wiser consumers and to get the most out of the money that they earn. 

*This class satisfies Badger High School’s financial literacy requirement.