Resume
Resume
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Joining the dots is my stregnth
Joining the dots is my stregnth
I am a UX Researcher with 11 years of product and usability testing experience helping businesses connect with their users’ voices by telling a story they have not heard. I am a great storyteller when it comes to collaborating with internal stakeholders or engaging with users as my values are to immerse myself in their lives feel their pains and be their advocate. My colleagues will concur that be it a business brief or a user insight I dig deep and push everyone deeper to truly join the dots into a great idea.
Kaiser Permenente
Kaiser Permenente
Dept - KPD Strategy Insights
Products - (KP.org, Desktop, View, Mobile App (provider and payer)
- Test plan, user research, journey maps, and RITE Qualitative Research at KP.org
- Summative usability tests and baseline work with different experience groups
- Dashboard design research to improve small business uptake
- Behavioral research to explore new member journeys to make KP their preferred single destination
- Quant usability testing to manage user accounts
- Usability testing to improve refill and pharmacy experience
- Card sorting to prioritize product alerts thus reducing user fatigue
- Explorative research to improve” Finding a doctor”. Maintain brand consistency across regions
Fresenius Kidney care
Fresenius Kidney care
Manager – Lisa Sysun (lisaannsysun@gmail.com)
Dept - Product Experience and Research
Products - (HealthCloud (Salesforce CRM) team for home, in-center dialysis and social workers and dietitians)
- Created architecture to reimagine health records from our Electronic Medical Record (Cerner).
- Architect the CareTeam Hub suite with the product lead, by leveraging the Salesforce HealthCloud platform to transform predominantly paper-based workflows to completely cloud-based for allied healthcare professionals like dieticians, social workers, patient liaisons, and home dialysis coordinators.
- Validation user testing for bug reporting and experience drop points.
- My product “CareTeam Hub” improved patient ratios for nurses, dieticians, and social workers by three times, increasing their productivity and the number of patients attended exponentially. This transformation is critical in helping the company go from 10% of patients managed at home today, to 50% by 2025.
- Planned research roadmap for an agile product release cycle
- Took an active lead in prioritizing and running design thinking workshops with the entire product team, accommodating for various constraints such as delivery deadlines, native salesforce UX limitations, availability of user insights, ease of use for users, and overall business impact.
- User needs and insights gathered from patients, healthcare workers, social workers, dieticians and concierge early responders
- Field study with truck delivery drivers for patient supply and collections
Verizon Wireless
Verizon Wireless
Dept - Product Experience and Research
Products – Fintech, Gaming, and Telecom product evaluations at Verizon Wireless
- Created strategic roadmap for current innovation products, prioritized new features, and aligned them with business priorities to increase revenue streams.
- Conducted qualitative research studies to evaluate new products and areas of need for customers in the areas of Financial Technology, AI in healthcare, and Consumer home technologies (IOT)
- Conducted user testing and survey-based evaluations for products created within Verizon, to collect feedback on product features, as well as determine go/no-go decisions for commercialization of these products.
- Investigated big data opportunities within Verizon’s data streams, to create new revenue from data analytics, APIs, and B2B use cases.
- Used big data analytics from current products to ascertain product priorities and development roadmap, to maximize its revenue opportunity.
Partners Healthcare
Partners Healthcare
Reference – Dr Kamal Jethwani – kamal83@gmail.com
Reference Nancy Lugn – nlugn@partners.org
Dept – Center for Connected Health
Products – Mobile app, Tablet App, Facebook App, Texting MLP, CGM, IOT
- Led formative moderated and unmoderated research, including ethnographic research and design apps for patients with cancer, mental health, diabetes, hypertension, etc.
- Led the creation and development of apps for mobile, web, and social media products that leverage AI to personalize interventions as well as provide precise/personalized content.
- Developed an iPad simulation of cognitive behavioral therapy (CBT) for end-of-life care in cancer patients. This reduced in-patient burden by 30%
- Designed communication strategies for technology-based healthcare programs in a tertiary healthcare setting.
- Designed a mobile app for cancer pain that reduced readmissions to emergency care from 50% to 2%
- WCAG accessibility guideline inclusion during the design process
- Accessibility inclusions due to cognitive and motor function loss
ViiV Pharmaceuticals
ViiV Pharmaceuticals
Dept – Digital Drug Innovation HIVE
Product – Mobile app, Messaging, and rating web platform
- Contextual studies, interviews, and card sorting (Open and Closed) to understand current product failure and gaps. (Patients living with HIV(PLHIV), their providers, and their caregivers).
- Behavioral research, Use case, and jobs to be done scenario to formulate product ideas and features for 3 mobile apps.
- Medium fidelity storyboards, wireframes, detailed patient and provider journey maps, and a project report for its final build and implementation.
Massachusetts General Hospital
Massachusetts General Hospital
Dept – Center for Connected Health
Products – Mobile app, Tablet App, Facebook App, Texting MLP, CGM, IOT
Reference – Dr Kamal Jethwani – kamal83@gmail.com
Reference – Scott Beale – scott@atlascorps.org
- Designed and Tested an iPad simulation of cognitive behavioral therapy for end-of-life care in cancer patients. This involved shooting over 30 hours of video footage and post-production processing.
- Developed an android-based application for MSM in Mumbai and Chennai to enable the collection of survey responses through a culturally sensitive, language-agnostic survey tool based completely on animation and design. This tool can now be used in multiple languages and cultural settings to obtain valid and reliable responses in a variety of settings. This included creating one hour of animation using Adobe Suite software.
- Designed a cross-platform mobile application (iOS and Android) to improve adherence amongst oral chemotherapy patients to reduce hospital and ED admissions.
- Designed integrated program using IoT devices (Wearable, Sensors) such as Continuous Glucose Monitors, FitBit, GlowCaps etc.
- Designed a text-to-move program where people living with chronic blood sugar experienced better HBA1C level drop than Metformin.
- Most of the clinical trials of these products were published in PUBMED, NEJM and other medical journals.
MAID IN INDIA
(INDUSTRY – WOMEN, LIVELIHOOD, EDUCATION, MENTORING, SOCIAL JUSTICE, SOCIAL
ENTREPRENEURSHIP, EMPOWERMENT)
(Co Founder)
Decimal Foundation (Mumbai, India)
Sept 2007 – Sept 2012
Reference – growthchallenge@unltd.org
Products – Mobile app, Tablet App, Facebook App, Texting MLP, CGM, IOT
Reference – growthchallenge@unltdindia.org
Reference – Simrin Makhija – 202 468 5763
- 4500 women trained and placed in residential and commercial jobs
- Trained over 600 women
- Grant writing and fundraising of over $50,000
- Community events to evangelize the importance of training in domestic work
- Interacted with families and workforce in over 4 languages and dialects
(INDUSTRY – ADVERTISING AND MARKETING)
Five Agencies such as Publicis International LTD, BrandCare…
Creative Head – ( Executed over 200 campaigns and managed over 25 art directors and writers)
Dept – Creative and Strategy
Products – Novartis, Sanofi, Piramal, LOreal
Jan 2002 – Sept 2012
(I worked for over 8 advertising agencies and Brandcare was the last one where I worked for close to 2 years as a creative head)
Manager – Rashmi Thosar (Brandcare) - +91 98202 19479
COMMUNITY BUILDING EXPERIENCE
Massachusetts Area South Asian Lambda Association (MASALA)
(INDUSTRY – POC, LGBTQIA, SOUTH ASIAN DIASPORA)
(Entrepreneurship, empowerment)
(Board, operations head)
Jan 2013 to October 2019
Products – Cultural, therapy, advocacy, event
Reference – Glenn Magpantay – magpantay.esq@mail.mailchimpapp.com
• Massachusetts Area South Asian Lambda Association (MASALA) member and coordinator for social events for South Asian LGBTQIA individuals. Revived the group from 10 members to over 500-member monthly events. Largest in the East Coast
• Promoted artists such as stand-up comics, drag queens, political comics, musicians, and dancers from over 12 countries.
• Raised over $45,000 from events and donated parts of the proceeds to NQAPIA (National Queer Asian and Pacific Islander Association)
• Represented the group in over 3 national events and developed the next generation of leaders.
• Events focused on complex diversities of gender politics, immigrant stories, cultural assimilation, safe space culture, food, book reading, and many more.
VOLUNTEER EXPERIENCE
~1 Year each
(INDUSTRIES COVERED – SOCIAL MEDIA, SOCIAL JUSTICE, FUNDRAISING, EMERGENCY
RESPONDER, COMMUNITY BUILDING, EVENT ORGANIZING, FOOD, SUSTAINABILITY,
CLIMATE CHANGE, TEACHING, MENTORING)
• Boston Area Rape Crisis Center (BARCC) hotline volunteer
• AID (Association for India’s Development) Boston volunteer October
• Food forest coalition, JP green school (currently building an expeditionary learning food forest in Roslindale to teach kids)
• Building Mud Homes in India
• Urban Harvest Community food reliance product
• Raised over $180,000 for Landlord and Tenants (Pandemic Housing Grant)
Certificated and accolades
Certificated and accolades
An Introduction to Accessibility and Inclusive Design (with Honors)
University of Illinois at Urbana-Champaign
Conduct UX Research and Test Early Concepts
Foundations of Digital Marketing and E-commerce
Build wireframes and prototypes
Please keep my resume on file in case you think I may be a good fit with your organization either now or in the future. Feel free to contact me with any questions.
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