The meaning of Team Oasis (Rationale)
Oasis symbolizes the life, energy, and beauty that a zero-waste music festival would bring to the desert of Tempe
Team Logo Ideation
Final Logo
Brand Colors
Target Audience
Local Residents
Eco-conscious adventurers
Families
Music Lovers
Community Activists
College Students
Cultural Explorers
Brand Purpose Statement
To encourage sustainable waste management while maintaining the energy and vibrance of the local communities.
Values Framework
Sustainability and Environmental Stewardship
Community Engagement
Sustainability Education
Transparency/Accountability
Innovation
Collaboration
Inclusivity
Team Objectives
Audience Education
Reusable Materials
Green Energy
Local community engagement
Local Art and Culture integration