Competitor Benchmarking

As we develop ideas for the project, we must learn about our future consumers and what competitors are already doing to address the needs of these consumers.

Consumer Needs

First, we will list out consumer needs, both tangible and intangible. During a music festival, consumers will need:

Tangible

Ample amounts of food and water

Easy access to restrooms and trash bins
Transportation and a space to park
Rest areas
Easy accessibility for those with disabilities to all areas

Intangible

An immersive musical and cultural experience
Thrill of experiencing activities and musical performances
A sense of freedom from personal stressors
Uninterrupted connection with the music

The Competition

Now that we understand our consumer needs, we will delve into direct and indirect competitors that have already attempted to fulfill such needs while also maintaining a sustainable mindset.

Direct Competitors

Indirect Competitors

Andanças Festival

A festival located at Campinho, a village in the municipality of Reguengos de Monsaraz with a “zero waste” objective. This festival is able to incorporate various sustainable practices while maintaining the spirit and culture of the festival.

They provide transportation, reusable mugs, appropriate food portions, ashtrays, renewable energy, camping spaces, children’s areas, health spaces, and more.

They also encourage participants to bring their own cup from home, otherwise they can get one at the festival for a small deposit.

As a part of their objective, the festival intends to spread various principles of sustainability so that participants will utilize them in their day-to-day life. Because of their sustainable efforts, the Andanças Festival exhibits their love and respect for nature and is still able to celebrate the joy of life.

Complements

Food and reusable mugs for water
- Purchased and consumed very often. Participants need to stay fed and hydrated. Food can be purchased through the Canteen, where there are meat, fish, or vegetarian options.
Camping grounds
- Popular for those who wish to stay multiple days. Since the festival is four days long, camping would be popular for those who love to engage in several of the programs and activities available each day.
Andanças market
- Sell handmade goods (non-food). The market is a great place to find regional goods and handicrafts from around the world. Festival goers are able to purchase a souvenir anytime during the festival.
U-Bike
- Place a deposit that will be returned once the bicycle is delivered back. With four days of the festival, there is plenty of time for those who would like to explore the region.
Instrument Storage
- Musical instruments and materials for artists, photographers, journalists, monitors, and the public are kept here. Having extra space for storage is extremely useful for anyone who brings a lot of items.

Wimbledon

Wimbledon is a tennis tournament located in London, England where people from around the globe can spectate, what is considered to many, the most prestigious tennis tournament in the world.

Apart from the intense tennis matches, Wimbledon also puts an effort and role into helping protect the environment. Their goals include:

Reducing emissions from our operations to ‘net zero’ by 2030
Being a resource-efficient organisation by 2030
Contributing to a ‘net gain’ in biodiversity by 2030
Using our influence to inspire wider action

What Wimbledon is doing now:

Buying renewable electricity
Installing high efficiency LED lights
Using electric lawnmowers and horticulture equipment
Using 20 electric iPace vehicles
Using solar panels in various locations
Having no waste goes to landfill
Ensuring recyclable materials are separated from general waste
- General waste is used to generate electricity for the National Grid
Using garden waste to create mulch
Providing multiple water refill points and encourage guests to bring refillable bottles
and more...

Flagstaff Hullabaloo

Flagstaff Hullabaloo is a community-based festival held in Flagstaff, Arizona. While not exclusively zero waste, it incorporates eco-friendly practices, like waste reduction initiatives and recycling stations. Hullabaloo features live music, arts and crafts, food vendors, family-friendly activities.

What they say to bring:

Sealed water bottles, umbrellas, cameras, sunscreen, low back chairs.
Wear festive clothing and fun costume wear, and bring a smile and dancing shoes.

What they say NOT to bring:

NO cans or bottles, or alcoholic beverages.
NO weapons (with or without a permit).
No blow horns or laser pointers.
No high back lawn chairs.

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