When setting up a Social campaign you will set up a Banner Creative using the script provided by ADYOULIKE.
To create your social creative please follow the creative guide here:
Here you will find all the assets required for your Social creative which are to be provide to the Adyoulike Team.
You will then be provided with a Clip Script in the format:
<script src="https://m.clipr.co/clipdeliver.js"
data-clipId="XXXXXX"
data-clipWidth="300"
data-url_imp="${CACHEBUSTER}"
data-macros="${CLICK_URL}"
>
</script>
Once you have this Script please follow the steps below on the DSP set up
Go to Advertisers -> Creative Manager -> Select your Advertiser
Create a New creative and select Banner
Enter the script provided by AYL your creative file or paste your Creative Tag Script
Ensure that your macros are correct for DSP tracking (Xandr Guide here)
Name the Creative
Enter the landing URL
Choose 300x600 - Half page.
Tracking tags and Audit
Do not enter any tracking tags/pixels in the campaign set up
These should be provided to the Adyoulike team to be implemented into the Social Creative
Line Item Association
You can associate the creative with a pre-existing line item or campaign here
Or you can add the creative later in during the the line item or campaign setup
Creative Quality
Select the relevant Audit needed for your creative to run
This will vary depending on your inventory targeting method
We recommend that this be either a Platform or Self Audit
When selecting Self Audit do not leave any sections as "Unknown" as this may have issues serving
When creating a new or editing an existing Line Item in the Inventory & Brand Safety Targeting section select:
Deals
Then in the Deals section select:
Specific Deals
Search the Deal ID(s) provided by ADYOULIKE
Include the relevant deal IDs for you campaign
If you are using an older version of Xandr please use this guide here
When running a Social campaign please also provide any third party reports to the ADYOULIKE team so that deals can be effectively optimised to maximise performance
When running through a PMP we recommend using a flat CPM bid as automated bidding can often have issues with the PMP bid floor
ADYOULIKE is a web only SSP. Ensure that when setting up supply targeting ensure that you are including web inventory
Demographic targeting is not compatible with ADYOULIKE Native and applying this targeting will cause the campaign to not serve
If you wish to apply some sort of demographic targeting this should be done through Audience Segments
ADYOULIKE is compatible with all other targeting abilities in Xandr, however applying heavy and specific user targeting alongside frequency and brand safety targeting will often reduce the campaigns ability to scale effectively
If you have any issues setting up your campaign you can reach our to our support team using the contact button at the bottom left of this page or via email at programmatic-ops-uk@adyoulike.com
Please provide our teams with as much detail as possible on the campaign you are running and any targeting and creative screenshots possible as this will help speed up the troubleshooting process