Embedded Files
Native Creative
Native Creative
Select the Advertiser you are running with
Go to Creative -> Format Gallery -> Native
Select Native Display
Upload a 1x1 Logo
Recommended size 100x100px
Upload a Main image
Recommended size 1200x627px
Square Image (627x627px)
This is required to run and scale effectively
Select the Text drop down
All fields are compulsory
Enter an Advertiser name
25 characters maximum
Enter a Headline
25 characters maximum
Long Headline
50 characters maximum
Body text
90 characters maximum
Long body text
150 characters maximum
Landing page URL
Caption URL
Call to action
15 characters maximum
When adding your Native Creatives to your line item this is what the eventual creative set up should look like.
Please ensure that both the Rectangle and Square creative are added as this will maximise any possible scale.
3rd Party Creative Tracking Tags
3rd Party Creative Tracking Tags
Click on Creative details and scroll to Serving Properties
Impressions tracking URL1, only HTTPS URL tags
Impressions tracking URL2, only HTTPS URL tags
JavaScript tracking URL, only JavaScript tags
PMP Set up
PMP Set up
For this set up you will need to be in contact with a rep at Adyoulike who will push a PMP to your DSP buy seat. Once this has been confirmed by the rep please follow the below:
On the partner homepage go to: Inventory -> Negotiations
Search for the PMP by filtering by "Action Required" (searching the PMP ID will not return any results)
Select the PMP that has the corresponding PMP ID by clicking on the PMP name
Accept the Deal
You may require a higher user access to accept a PMP negotiation. If you cannot see the sections shown please contact your DV360 rep
Adding the PMP to the Campaign
Scroll to Inventory Source in the Campaign/IO/Line Item settings
Select Deals and Private Inventory Packages
Search for the Deal ID provided and select the corresponding deal
Select Apply
OMP Set up
OMP Set up
Scroll to Inventory Source in the Campaign/IO/Line Item settings
Select Public Inventory
Unselect both preselected exchanges and new exchanges
Select the Bidswitch drop down list
Select Adyoulike
Targeting Capabilities, Recommendations and Support
Targeting Capabilities, Recommendations and Support
DSP Viewability targeting cannot be used with Native
Applying this will cause the campaign to not run so it is important to set OMID to the lowest threshold (All inventory)
If you wish to try and optimise based on viewability we recommend that this be done through a PMP and our Ops team can set up a high Viewability PMP
If you wish to run with viewability segments please reach out to our Programmatic Operations team who can assist with this
Google Audiences are available with ADYOULIKE inventory for all formats. This includes:
Affinity Audiences
In-Market Audiences
Demographic Audiences
Custom Audiences
We recommend keeping audiences as broad as possible for scaling, and also suggest A/B testing small niche audiences alongside larger audience targeting
For Custom Audiences, please review the setup with the ADYOULIKE programmatic team to ensure delivery
When running through a PMP we recommend using a flat CPM bid as automated bidding can often have issues with the PMP bid floor
ADYOULIKE is compatible with the majority of targeting abilities in DV360, however applying heavy and specific user targeting alongside frequency and brand safety targeting will reduce the campaigns ability to scale effectively
If you have any issues setting up your campaign you can reach our to our support team using the contact button at the bottom left of this page or via email at programmatic-ops-uk@adyoulike.com
Please provide our teams with as much detail as possible on the campaign you are running and any targeting and creative screenshots possible as this will help speed up the troubleshooting process
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