Xandr Native Video

Targeting Capabilities, Recommendations and Support

Running Native Video through Xandr requires there to be both a Video and Native Display creative set up, which are then both combined.

It is vital to follow this set up to avoid any issues

Video Creative

Go to Advertisers -> Creative Manager -> Select your Advertiser
Create a New creative and select Video

Choosing the Video Creative upload

Hosted File

Upload a video file

Max Video File Size: 100MB, Minimum Bit Rate: 2500kbps, Minimum Size: 1280x720px

File Types: x-flv, mp4, webm, x-ms-wmv, ogg, x-msvideo, mpeg, quicktime, 3gpp, 3gpp2, x-m4v (mp4 recommended)

- Third Part URL
Enter a VAST URL

Supported Vast types: VAST_2.0, VAST_3.0

Adyoulike does not support VPAID tags

Basic Setup

Enter the creative name
Enter the landing URL

Do not add any Banner Creative

Tracking tags

Enter any relevant tracking pixels or JS tags
Enter any segment pixels for audience tracking

Tracking tags inserted here will track any video performance metrics for the Native Video creative

Line Item Association

Do not associate the video creative with a campaign or line item within the creative setup
This will be associated in the Native Creative

Creative Quality

Select the relevant Audit needed for your creative to run
This will vary depending on your inventory targeting method
- We recommend that this be either a Platform or Self Audit
- When selecting Self Audit do not leave any sections as "Unknown" as this may have issues serving

Now that the Video creative is set up, you will now need to create the accompanying Native creative

Native Creative

Go to Advertisers -> Creative Manager -> Select your Advertiser
Create a New creative and select Native

Enter in the creative assets, text and disclosure

BASIC SETUP

Creative Name
Landing Page URL

- COMPOSITION
Title (60 characters maximum)
Body Text (200 characters maximum)
Sponsored by (25 characters maximum)
Call-to-action
Image (1200px x 627px min, 1.91 : 1 Aspect Ratio) This is still required even with a Native Video creative
Icon (1:1 Aspect Ratio)

Once the Native Setup is complete the Video Creative can be attached

- Additional Assets
Select Additional Assets -> Video
Select Assign an asset -> Select a video creative
Search for the video creative that you created above

Tracking tags and Audit

Enter any relevant tracking pixels or JS tags
Enter any segment pixels for audience tracking

Any tracking tags for Native metrics or verification tags such as IAS and MOAT tracking tags should be inserted here

Line Item Association

You can associate the creative with a pre-existing line item or campaign here
Or you can add the creative later in during the the line item or campaign set up

Creative Quality

Select the relevant Audit needed for your creative to run
This will vary depending on your inventory targeting method
- We recommend that this be either a Platform or Self Audit
- When selecting Self Audit do not leave any sections as "Unknown" as this may have issues serving

OMP Targeting

When creating a new or editing an existing Line Item in the Inventory & Brand Safety Targeting Section select:

Open Exchange

Then in the scroll to the Advanced Targeting section select:

Exchange
Search and Include Adyoulike S.A. (7664)

If you are using an older version of Xandr please use this guide for OMP targeting here

PMP Targeting

When creating a new or editing an existing Line Item in the Inventory & Brand Safety Targeting section select:

Deals

Then in the Deals section select:

Specific Deals
Search the Deal ID(s) provided by ADYOULIKE
Include the relevant deal IDs for you campaign

Targeting Capabilities, Recommendations and Support

DSP Viewability targeting cannot be used with Native
Applying this will cause the campaign to not run
- If you wish to try and optimise based on viewability we recommend that this be done through a PMP and our Ops team can set up a high Viewability PMP
- If you wish to run with viewability segments please reach out to our Programmatic Operations team who can assist with this

When running through a PMP we recommend using a flat CPM bid as automated bidding can often have issues with the PMP bid floor

ADYOULIKE is a web only SSP. Ensure that when setting up supply targeting ensure that you are including web inventory

For Video creatives, we recommend using Videos up to 15s, with a maximum of 30s. Anything longer than this will sometimes cause slower on page ad load times and lower performance

ADYOULIKE is compatible with most targeting abilities in Xandr, however applying heavy and specific user targeting alongside frequency and brand safety targeting will often reduce the campaigns ability to scale effectively
- If you have any issues setting up your campaign you can reach our to our support team using the contact button at the bottom left of this page or via email at programmatic-ops-uk@adyoulike.com
- Please provide our teams with as much detail as possible on the campaign you are running and any targeting and creative screenshots possible as this will help speed up the troubleshooting process

ADYOULIKE is also available within Xandr Curate
- If you wish to access a custom targeted deal through Xandr Curate please reach out to our team at programmatic-ops-uk@adyoulike.com

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