Superior Industries
Three Guiding Questions

« Back to US Handbook

Back in 2005, we, Superior's management team, asked 3 questions that helped focus our Company's vision and purpose.

Superior Industries' three questions, sometimes known as the three circles: What can we be the best in the world at? What drives our economic engine? What are we deeply passionate about? (questions originally from book Good to Great, by Jim Collins)

Customer Wow
We are a privately held company and we have a passion to help people. This gives us the best opportunity to help our customers and they appreciate it.

Innovation
It is what allows our company to be profitable and provide future opportunities. Through our products and processes, it is always innovation that keeps us ahead of competition. Innovation shows our willingness to learn and grow!

Stewardship
It is that "caretaker" principle that we seek to apply every day. We feel it's important that our customer's businesses are improved as a result of doing business with us. If we take care of employees, employees will take care of customers, and customers will create returns for our investors. "Faithful Stewards"

Customer WOW, Innovation and Stewardship serve as guidance in every challenge and opportunity that comes our way.