Our logo

Our logo was developed by designer Jay Bryant Jones. In proposing the design, he explained it like this:

The main graphic device is a typographic mark called a “brace,” or curly bracket — a technical piece of punctuation used to enclose large data sets and group information — turned on its side to resemble an open book.

The brace is meant to convey meaning on multiple levels:

• • It represents a book as the repository of knowledge that scholarship generates.

  • It represents the Book as the foundation for the faith we integrate in our scholarship.

  • It represents, as a mark of punctuation, a technical device we use in our scholarship.

  • It represents, as an opening brace without a closing brace, the idea that there is no end to the knowledge our scholarship can generate.

Regarding the typography, he explains:

The wordmark is set in a scholarly serif, while descriptor balances tone with a contemporary sans serif with a nice, open structure.