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Trailers or previews are advertisements for movies. The term "trailer" comes from their having originally been shown at the end of a film. That practice did not last long, because patrons tended to leave the theater after the films ended, but the name has stuck. Trailers are now shown before the film begins and online. Trailers consist of a series of selected shots from the film being advertised. Since the purpose of the trailer is to attract an audience to the film, these excerpts are usually drawn from the most exciting, funny or otherwise noteworthy parts of the film but in abbreviated form and without spoiling the ending. For this purpose, the scenes are not necessarily in the order in which they appear in the film. A trailer has to achieve that in less than two and a half minutes, the maximum length allowed by theaters. In the decades since movie marketing has become a large industry, trailers have become highly polished pieces of advertising, able to present even poor movies in an attractive light.
Parts of a Trailer
Parts of a Trailer
1) PLOT SUMMARY - Most trailers have a three-act structure similar to a feature-length film. They start with a beginning (act 1) that lays out the premise of the story. The middle (act 2) drives the story further and usually ends with a dramatic climax. Act 3 usually features a strong piece of "signature music (either a recognizable song or powerful, sweeping orchestral piece). This last act often consists of a visual montage of powerful and emotional moments of the film and may also contain a cast run if there are noteworthy stars that could help sell the movie.
2) VOICEOVER - Voice-over narration is used to briefly set up the premise of the movie and provide an explanation when necessary ("in a world..."). Since the trailer is a highly condensed format, voice-over is a useful tool to enhance the audience's understanding of the plot.
3) MUSIC - Music helps set the tone and mood of the trailer.
4) CAST, CREW and STUDIO INFO - A cast run is a list of the stars that appear in the movie. If the director or producer is well known or has made other popular movies, they often warrant a mention as well.
TASK 1) Complete the Trailer Analysis and post your results on your site and attach to google classroom.
TASK 2) To Create a 60-second trailer/teaser for a movie that doesn't exist. This may be a video or animation(or both)
QUESTIONS:
1)Describe the movie that you are going to make a trailer for.
a) What genre is it?
b) What is the title?
c) Describe the story from beginning to end.
d) Who are the two or three main characters?
e)What is the conflict? (ie what are the characters trying to overcome)
2) What are the three or four big scenes you will create? These can be action, drama, comedy, or a combo.
3)What type of music will you use?
4) What type of sound effects will you need?
5) What is the tagline for the movie? example for Iron Man the tag line was - Heroes aren't Born. They're Built.
PROCEDURE:
PROCEDURE:
1) With one partner watch a number of trailers on your own time and create a recipe for a trailer http://trailers.apple.com/ http://www.fastcocreate.com/3031012/9-short-storytelling-tips-from-a-master-of-movie-trailers
2) write your voice over this will either come from a narrator or come from dialog from the clips that you will shoot - be creative)
3) Create your script and storyboard (these are worth marks) Refer to the large video rubric hanging in the classroom)
4) Find people to be your talent (remember this class is about being the producer and the technical side)
5) Record each shot in at least 3 different ways (This is a must)
6) Copy your clips onto both members computers
7) Select your music - this must be royalty free
8) Edit you videos to be exactly 60 seconds
Add transitions where necessary
Add titles
Add video effects where necessary
Add colour treatment where necessary
Add sound effects or other audio all content must be original or you have the rights to use it
If you require special effects you may find some ideas from https://www.youtube.com/user/filmriot, there are some notes on green screen techniques there
Handin to google classroom and your portfolio
Storyboard,
Screenshot of your project bin and timeline (be sure to name your clips appropriately - ie shot1a_openingWideShot)
Exported video file if you have done a lot of colour correction or other effects please include either an image of the before and after or a video with the before and after.
All of this content must also be on your site.
Student examples:
Student examples:
Brendan Sadaka Trailer.movCrank Trailer FLOW.movTrailer AnalysisPage updated
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