Embedded Files
Titles & Motion Graphics
Titles & Motion Graphics
Every professional video needs strong, clear titles and graphics to guide the viewer and deliver key information. From opening title sequences that set the mood, to lower thirds that identify speakers, to animated graphics that add polish, titles are an essential storytelling tool.
In this unit, you’ll learn how to:
Design and build opening title sequences that establish tone and style.
Use the Type Tool to create clean, readable on-screen titles.
Add animated lower thirds to introduce people, places, or important details.
Bring in graphics and motion for subtle but powerful visual enhancements.
By the end of this unit, you’ll be able to create titles and graphics that look professional, consistent, and purposeful — elevating the overall quality of your video projects.
Key Takeaways
Key Takeaways
Titles and graphics provide context and professionalism in your video.
Keep text clear, concise, and consistent in style.
Motion should be subtle and support the message.
Lower thirds and opening titles are standard in professional video work.
Animated Title Sequence
Opening Title Sequence
Opening Title Sequence
Used at the beginning of a video to set tone and theme.
Often combines text, graphics, and motion.
Can include layers (backgrounds, shapes, animations) for visual impact.
Should match the overall style and mood of your project (e.g., cinematic, fun, formal).
Title Graphics
Title Graphics (Type Tool)
Title Graphics (Type Tool)
The Type Tool in Premiere lets you add text directly to your video.
Create titles, captions, or labels on screen.
Options include:
Fonts, size, colour, alignment
Position text anywhere in the frame
Keep titles readable: use high contrast, simple fonts, and safe margins.
Lower Thirds
Animated Lower Third
Animated Lower Third
A lower third is a small graphic that appears in the lower part of the screen (often used for names, locations, or additional info).
Can include motion/animation so it slides or fades in/out.
Professional and subtle — should not distract from the main content.
Often uses consistent branding (colours, logos, fonts).
Add Impact with Graphics
Adding Graphics & Motion
Adding Graphics & Motion
Graphics can be imported (logos, images) or built inside Premiere.
Use the Effects Controls panel to animate properties like:
Position (move across screen)
Scale (grow/shrink)
Opacity (fade in/out)
Keyframes let you control motion over time.
Motion should be smooth, simple, and purposeful — avoid overusing flashy effects.
Task – Titles & Motion Graphics Practice
Task – Titles & Motion Graphics Practice
Show your ability to design and animate professional-looking titles and graphics by creating a short practice video that demonstrates the key techniques from this unit.
Instructions
Instructions
Create a New Sequence
Use any short clip (15–30 seconds) as your base footage.
This can be stock footage, a project clip, or something you’ve filmed.
Add an Opening Title
Design a short opening title sequence (2–3 seconds) that sets the tone.
Use text, shapes, or layered elements as needed.
Add a Lower Third
Insert an animated lower third introducing a person, place, or event.
Use motion (fade/slide in/out) to make it professional and subtle.
Add Graphics with Motion
Import a logo, icon, or shape and add motion animation (position, scale, or opacity).
Motion should be smooth and purposeful.
Export
Keep the final video 15–30 seconds long.
Export as H.264 .mp4.
Save as: Titles_Demo_YourName.mp4.
Deliverables
Deliverables
Final practice video (15–30s) that includes:
Opening title sequence
Animated lower third
At least one graphic with motion
Screenshot of your timeline showing layers for titles and graphics
Reflection (3–4 sentences) or voice over
Reflection (3–4 sentences) or voice over
Which title/graphic technique did you find easiest?
Which one was most challenging?
How could you apply these skills in a real project (school, promo, YouTube, etc.)?
Page updated
Report abuse