Steps in completing a project
1) develop your script
2) develop the story board
3) shoot and create a rough edit
4) edit down to the length and add in audio
Example 1
MASTERCARD CANADA
NHL RESTAURANT PROGRAM – TO AIR MONTH OF APRIL
30 SECOND TVC
Open on a long shot of a booth in a restaurant. Two guys wearing jerseys are having a discussion over dinner and drinks.
A hockey game is playing on a TV in the background.
We are coming in part way through their discussion. The first guy is speaking – quite animated.
Cut to medium shot of second guy.
Cut back to first guy.
Cut back to second guy.
Cut back to first guy.
Cut back to second guy.
Cut to guy 1 pointing to the next table.
Camera pulls back to reveal a guy sitting down reading a menu.
Without waiting for the question the man puts down the menu and responds. We see that it’s Bobby Orr.
Another guy sitting behind Orr pipes in. It’s Lanny McDonald.
Cut away to graphic slate for promo read.
The Bobby and Lanny cards appear.
One comes to front, then the other.
They both fall on a collection of the other 8 cards spread out a tabletop.
Cut to our Platinum Card.
Cut to logos and supers.
LOGOS:
MC Priceless Moments, Boston Pizza, East Side’s, Casey’s, Shoeless Joes, Fox & Fiddle, Don Cherry’s, Lone Star, Milestone’s
LEGAL SUPERS:
*No purchase necessary. Starts April 7, 2004. While supplies last. Skill-testing question required. Four (4) trip prizes available ARV=$10,000. Odds 1:81,000. Instant Win contest closes May 16, 2004. Must hold a valid MasterCard credit card as of April 6, 2004. See participating restaurants for full contest rules.
Dissolve to logos and supers.
LOGOS:
MC Priceless Moments, NHL, NHLPA, and NHL Alumni
SUPERS: www.mastercard.ca/hockey
LEGAL SUPERS:
NHL, the NHL Shield and the image and word mark Stanley Cup are registered trademarks of the National Hockey League. NHL and NHL team marks are the property of theNHL and its teams. © NHL 2004. All Rights Reserved.
© NHLPA. NHLPA, National Hockey League Players’ Association and the NHLPA logo are trademarks of the NHLPA.
©2004 MasterCard International Incorporated. All Rights Reserved.
GUY 1: …are you kidding?
Bobby’s overtime winner was classic.
GUY 2: C’mon. Lanny’s Cup in ’89. That’s right up there.
GUY 1: Bobby. Flying through the air.
GUY 2: Lanny. Everyone wanted to see that happen.
GUY 1: I still say Orr in ‘70.
GUY 2: McDonald. 89.
GUY 1: Hey, let’s ask this guy.
BOBBY ORR: (while smiling)
Definitely, 1970.
LANNY MCDONALD: (laughing)
ANNCR:
Use your MasterCard at participating restaurants…
…and you’ll receive 1 of 10 Priceless Moments Collector Cards.
Plus you could instantly win a trip for 2 to a 2004 Stanley Cup Finals game!
For details and complete restaurant listing, go to MasterCard dot ca slash hockey.
Step 2
View the storyboard example in the attached file below for the above script
https://drive.google.com/file/d/1Uum97PU-O-2slV4zlqSuUUSBE8J7G-JR/view?usp=sharing
Step 3
HNICMasterCard1A.mpg
Step 4
HNICMasterCardFINALMar2.mpg