Images

Some of our interview questions and a culinary passport we saw at Luna bakery that gave us the idea of including a sticker book in our kits.

Our First Archetype Kelly the Stay At Home Mom

Our Second and Final Archetype: The Busy Working Mother

I really liked this picture I found during my research of how to find Customer Acquisition Costs. It depicts how often times Entrepreneurs greatly underestimate Customer Acquisition Costs.

During this project I was working on my own business: Be Sweet. The team was really into getting macaroons every chance we could so I tried a hand at making my own. It was a lot harder than I thought it would be and although I did everything right a lot of the macaroons still cracked, just like a good idea for a business.

This is a picture of an early concept of our Just Desserts Kiosk prototype, an idea that was quickly decided to be too much for us.

The Team