3.0 – Define Module Overview

Introduction

Now that you have developed some additional perspective about your wicked problem, the purpose of Design Thinking’s second component is to Define the problem. First, return to your 1.4 Gallery Walk activity post and consider if any revisions need to be made to the way you stated your wicked problem. (Remember, Design Thinking is an iterative process and revising your wicked problem is part of that process!) Next, be prepared to continue thinking about your empathy maps because we’re about to turn your map into personas!

Design Thinking Objective

Students will be able to the role personas play in Design Thinking by developing three personas that representative individuals who are impacted by their wicked problem.

EdTech Objective

Students will engage a learning community by sharing two learning artifacts they made in a collaborative document and then providing feedback to one another.

Module 3 Activities

• • 3.1 – Complete a FlipGrid post and record a response to at least one classmate.

  • 3.2 – Read “Exploring Personas” posted by usability.gov

  • 3.3 – Complete the “Reverse Engineer a Persona” activity

  • 3.4 – Create persona maps for your wicked problem

3.1 – It’s Time to Define

Directions:

What happens when the “problem” is not actually “the” problem? After doing your empathy work, has your problem evolved, changed, or twisted in some way? To complete this FlipGrid, first review your original wicked problem from the 1.4 Gallery Walk activity and then reflect on the empathy for your problem you began articulating when completing 2.4 Persona Generation. Next, post a response to this FlipGrid by (re)stating your wicked problem and how/why it has changed or how/why it was reaffirmed based on 1.4 and 2.4 activities.

Access:

Direct link to this FlipGrid

3.2 – Exploring Personas

Directions:

Now that you’ve begun thinking about how people are impacted by the problem as a whole, let’s break that “group of people” into individuals who are representative of subgroups of people. Those representative individuals are “personas” of their subgroups. Before you make those personas, review this article from usability.gov to learn more! You’ll use this information for the next two activities as well!

Access:

Direct link to this article.

3.3 – Reverse Engineer a Persona!

Directions:

Now that you’ve read about personas, this activity requires you to reverse engineer a character from popular culture back to its persona, and you’re going to share your work as an infographic!To complete this assignment, you’ll first:

• 1. Reflect on popular culture and persona types and choose a current character (real or fictional) from popular culture who you think is representative of a persona.

  2. Create a Piktochart account, and log in!

  3. Take a moment to familiarize yourself with Piktochart’s options and functionality. When ready, create an infographic using Piktochart that reverse engineers the character you selected from step #1 into what you think is its original persona. Your Piktochart must include the type of persona as its title, an overview of the persona, examples of the persona from popular culture, two founds, and one image.

  4. When finished, add a link to your persona as a comment below this post.

Access:

Direct link to Piktochart.

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3.4 – Create Some Personas

Directions:

After having time to consider who is impacted by the wicked problem, complete three personas that are representative of the individuals who the problem impacts using the PersonaGenerator.

For example, if your wicked problem is standardized tests used in public schools, you could make a persona about a student who passed the tests at a high level, a student who did not pass the test, and the teacher who taught both of those students.

Another example is of a wicked problem is the adoption and integration of technology by faculty who teach in educator preparation programs. One persona could represent early adopters, one persona could represent late adopters, and a final persona could represent instructional designers who work to support the faculty.

To complete this assignment, you will need to first use the PesonaGenerator to create three personas that are representative of the individuals impacted by the problem. Next, you will need to complete a row in this Google Doc by first staking your wicked problem and then copying and pasting the URL for each persona and pasting it into the Google Doc.

Once you are finished, please view your classmates’ work and respond to a classmate by identifying a key similarity that cuts across all the personas related to the wicked problem.

Access:

Direct link to the PersonaGenerator.

Direct link to the Google Doc.