Reading
Reading and Video Viewing in MAE 154
The reading is a collection of entrepreneurship and product design selected for MAE 154. In many cases there are just a few chapters of required reading per text, but students are encouraged to read more in areas they find of interest.
Sources:
Some of the reading is on the MAE 154 Library Reserves: https://reserves.ucsd.edu
A required text to purchase is: Disciplined Entrepreneurship: by Bill Aulet. You can purchase a Kindle edition or hardcopy. Chapters 1-2, which are free if you signup at: http://disciplinedentrepreneurship.com/signup
Other reading and videos are free on the web.
Week 1
View IDEO Shopping Cart Video at: http://vimeo.com/16456835
The Art of the Start, Chapter 1 Starting Anything. On Library Course Reserves https://reserves.ucsd.edu/
Design of Everyday Things, Udacity Course Lesson 1: Affordances and Signifiers
Week 2
Read Design of Everyday Things by Don Norman. Chapter 1 and the first 17 pages of Chapter 6
Access on campus or use VPN at: http://roger.ucsd.edu/record=b8110995~S9
Lean Startup be Eric Ries, Chapters 5 and 6. On Library Course Reserves https://reserves.ucsd.edu/
View Customer Discovery Checklist Videos by Steve Blank (20 minutes total).
Week 3
Disciplined Entrepreneurship: by Bill Aluet. Chapters 1-2. Market Segmentation and Beachhead Market.
Week 4
Teamwork Reading in Library Reserves (to be posted soon)
Disciplined Entrepreneurship: by Bill Aluet. Chapters 3-4. End User Profile and TAM
Week 5
The Art of the Start. Chapter 5 The Art of the Pitch. On Library Course Reserves https://reserves.ucsd.edu/
Disciplined Entrepreneurship: by Bill Aluet. Chapters 5 and 7, Persona and Product Specification.
Week 6
Product Design by Ulrich and Eppinger. Extracts on Library Course Reserves https://reserves.ucsd.edu/
Week 7
Patent It Yourself by David Pressman. Extracts on Library Course Reserves https://reserves.ucsd.edu/
Disciplined Entrepreneurship: by Bill Aluet. Chapters 8. Quantify Value Proposition
Week 8
The Founder's Dilemmas by Noam Wasserman. Extracts on Library Course Reserves https://reserves.ucsd.edu/