K-POP PRODUCTION AND THE METAVERSE

PRODUCTION AND THE METAVERSE

How does the production process of Kpop make it K?

Many videos such as BTS 'IDOL', STRAY KIDS '소리꾼', or BLACKPINKs 'DUDU DUDU DU', many of these groups have a distinct image they want to follow that is immediately recognized, the meanings between each stage and sequence can be analyzed into the ‘authentic’ feelings of these artists.

The way production is built of of a character, for example, by building someone to be the “look” or “image” of perfection

The way they stand, the manner in which they interact with others, members or staff is considered into how they may be perceived in a digital diary.

The most important is making it a part of their “true” selves

who is involved?

the main visual, art director, promotion, graphic design ,stylist, concept design planning and arrangement team, Director, producer, scripter, photography, lighting editor, story-boarder, (Sometimes VFX), editor, sound team, Mixer, 2D and 3D artists, Global and Domestic marketing team(interview team), host studio, field directors, visual designers, color correctors, translators, assistants to teams, UI/UX design team, makeup team, stylists just to name a few

the list goes on as every person is essential so filmin can happen in a timely manner follwing the schedule script in the order filming needs to be done.

DFESTA

A virtual concert by dispatch that allowed artists perform on a VR set.

The production process done to achieve this required VFX and 3D Design to create an immersive experience

STUDIO A (SME)

STUDIO A is a part of SME collaboration as SME tries to create a reality where concerts and production is held on the Metaverse

STAR IZ BORN

A K-POP metaverse concert where artists collaborated with fans to hold performances entirely on the Metaverse

AESPA

AESPA is a girl group from SM Entertainment, their concept and production process derived from two worlds.

Their physical self and virtual avatar are used in production of their content and concept as SME delves further into the metaverse and AI

SUPERKIND

SUPERKIND is the first group and boygroup to have an AI member

TIMELINE

A timeline from nexthoughts studios

Preproduction

Crew prep

Research

Script and distribution

Storyboarding

Coordination

Production

Timeline and storyboard are followed and any time that is cut off can be done another day if budget allows

Inbetween takes the cast or group that is being filmed will take time to fix positions or makeup to keep the consistency of each shot.

detailed scripts are handed out to all staff to make sure everyone is on the same page and timeline during filming

constant checking will be done and edit sampling will be done on-site to be able to assure shots are being done according to the storyboard.

Post production-

First Edit with the main idea of the storyboard

Second Edit of any mistakes and changes that are removed or added by directors

Sound mix

revision and approved by directors and mangers

release

Kim: It’s most important to make the group choreography look cool. Since people say that K-pop owes its success to its performance aspect, we naturally have to focus on how the music video will show off the members’ dance moves. The members’ good looks and fashion should also be highlighted. Back in the day, music videos explained what the song was about, but now it’s more focused on the visuals

Kim: PSY became world-famous thanks to his “Gangnam Style” (2012) music video. Nowadays, when a K-pop group drops an album, its most-consumed content around the world is the music videos. BTS and Blackpink also rose to global stardom as their music videos gained popularity. Groups that you may have never heard about garner over 100 million views online. Music videos contribute immensely to promoting Korea around the world today. That also means we have to pay even greater attention to every single detail. We feel heavy responsibility.

-Kimyoung-Jo (music video producer at Naïve production)

On the set of the Metaverse filming for the Star Iz Born, from the way that half of the production team may be foreign, the style in which is done is consistent with Korean music videos, vibrate colors, certain styling to seem to stand out with the other vibrant colors, the concept planning of a production in the US and Korea are completely different, In Korea before film production begins, the concept plan is handed out to the entire team that is involved, from the CEO to the interns, everyone receives the same information, both English and Korean formats are given. Planning will look similar to a presentation (powerpoint) with detailing under each section that needs filming with key points of what specifically needs to be done

In the US however scripts are notes done by producers and are only distributed to the necessary team members that focus on the look of the scenes.

We can question how the user experience of this production can inherently make it a Kpop production. What goes in it, who’s directing, what aspects of its media make it a K production

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