How the K-pop industry utilizes transmedia digital platforms to enhance the user experience / engagement of fandom

Our group consists of international backgrounds so we wanted to utilize the best out of the diversity. As the majority of our group members had great interest in the k-pop industry, we oriented our group project onto the topic as the team would have prior knowledge of the field.

While discussing the topic, we noticed the difference in individual fans’ user experience by nationality. As k-pop is gaining greater international recognition, we thought that providing an equivalent quality fandom experience regardless of nationality would be pivotal in further expansion of k-pop culture. Referring to the current and prospective cases, we found out the efforts to achieve it are being made through trans media channels of four different grounds: game; communication platform between artists and fans; trans media storytelling; on-line performance. Our group would like to analyze the examples of each field and propose a way by which the k-pop industry could better utilize the channels.

Intertextuality in the K-pop Culture

Although we have classified as production side and user side, intertextuality is the key strategy by which the cultural industry aims to popularize k-pop. Thus, given the fact that it is a cultural product, presenting them as ‘authentic’ is all the more important.

Our team would like to propose ways to enhance authentic interaction through media through analyzing usability issues, the production process, and the message to be penetrated.