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South Korea's entertainment industry has always been at the top level in the world. Countless idol groups have been born over the years and have led the Korean Wave all over the world.
Inevitably, K-pop influences the gamer community by spreading its culture in various ways. Through the game platforms, even more popularity of both gamers and Kpop lovers were attracted. The two communities both helped to expand the impact of themselves, even though most of them might not have encountered each other before.
The section will be analyzed in two different parts, Virtual K-pop Idol from Game and Real K-pop Idol & Game Collaboration.
Virtual K-pop Idol from Game
League of Legends, as one of the most popular MOBA games worldwide, has developed a universe which includes all stories, tales and artistic creations related to the game. Despite the main universe set up on the Runeterra, the idea of multiverse was also introduced to the LOL. The one that overlaps with our own life would be the one with the virtual K-pop group, K/DA.
Real K-pop Idol X Games
Due to the influence of the Korean Wave, many game companies decided to do collaborative events with the top-flow K-pop groups such as Blackpink and BTS. This strategy introduces the fans of both K-pop groups and games to each other by providing an online digital platform.
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