The Business Management and Entrepreneurship Career Cluster is for students driven to lead and innovate. It focuses on the planning, organizing, and directing skills needed to manage an existing enterprise, while also mastering the creative and financial acumen required to launch a new venture. You will learn core business operations, resource management, and effective leadership alongside the critical skills of market analysis and new product development—equipping you to either run a thriving company or build one from the ground up..
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The Financial Services Career Cluster is focused on managing money and providing services related to banking, investing, insurance, and personal financial planning. Professionals in this field help individuals and businesses save, lend, invest, and protect their money. If you are analytical, trustworthy, good with numbers, interested in economics and the stock market, and enjoy helping people make smart, long-term financial decisions, this pathway offers challenging and highly rewarding careers.
The Digital Technology Career Cluster teaches you how to leverage digital tools and information systems to solve real-world business problems. You’ll learn to manage a company’s technology, including websites, databases, and e-commerce platforms, to make operations more efficient and profitable. It’s perfect for students who enjoy logic, data analysis, and strategically applying tech to improve how a business works and makes money. This area is the essential link between a company's technology department and its leadership team, focusing on strategic success.
The Marketing and Sales Career Cluster is focused on connecting businesses and organizations with their customers to sell products, services, and ideas. This cluster involves researching what people want, creating compelling advertising campaigns, managing brands, and building relationships to close deals. If you are creative, persuasive, great at communication, enjoy understanding consumer behavior, and are motivated by achieving goals, this fast-paced and competitive pathway is a rewarding fit.
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