The purpose of Unit 2 is to introduce informational speaking principles and speech organization. By the end of Unit 2, students will be able to:

• Organize a speech
• Analyze the organization of well-known speeches for efficacy
• Utilize Aristotle's Rhetorical Triangle to drive speech organization and appeals
• Apply Maslow's Hierarchy of Needs to begin to analyze audience needs; Utilize this analysis and application in speech development
• Apply the basic principles of informational writing and speaking to develop and deliver an Informative Speech