Track Performance Using the Analytics Page
On the main Analytics page, explore historical data about your locations. After logging in to your Deliverect account, click on Analytics in your sidebar.
Overview
At the top of the page, a graph shows the evolution of revenue, orders, average order value, and revenue breakdown. Just below, you can find individual sections for menu items, locations, and channels.
Filters
At the top of the page, you can filter the data displayed. The options are:
On locations
On custom tags
On channels
On date
It is possible to utilize all filters at once and with multiple locations, custom tags, and channels simultaneously. This allows you to specifically choose which information is shown, useful for understanding how your business is/was performing in specific areas or time periods.
Graph for Revenue, Orders, & Average Order Value
The top part of the page tab displays a graphical representation of the revenue, orders, and average order value of your chosen filter. For each type, you can compare to the previous period, or selected locations, channels, and custom tags.
Revenue
This graph offers a look at how your revenue has changed over time. Revenue is the total payment amount of successful orders, minus any delivery fees, tips, service charges, or discounts. Taxes are included.
Orders
Interested in seeing how many orders have been received? This graph has that covered.
Average Order Value
Find out how much customers pay on average for their orders.
Revenue Breakdown
See your total revenue, delivery costs, discounts, tips, service charges, and taxes. Hover over the graph to see the exact data.
Menu Item
Discover which items are the most popular. Clicking on the Items heading will change the sorting of the list to least ordered.
Clicking on the View More link will show a full page. Selecting an item will provide a page for that single item with additional metrics.
To learn more, take a look at this article.
Location
Each location that you manage will be listed here. See how they are performing by their total orders and revenue.
Click on the View More link to see the full list or on a location to see additional details.
Full page view
Once you click on the View More link, the full list of locations will be shown, including their:
Total orders
Revenue
Gross sales
Average order value
Single location view
After clicking on a location, you will be shown the following metrics:
Total orders
Total revenue
Average order value
Best selling product
Use the tabs above the graph to view the revenue, orders, and average order value. The current and previous time periods are displayed. By using the filters at the top of the page, you can customize what data is provided.
Channel
Quickly see which channels are providing the most orders and their revenue. Clicking on the Orders heading will sort the channels from the lowest to the highest number of orders.
The View More link is currently not functional (coming soon). However, you can click on a channel to see additional details about it.
Single channel view
Clicking on a channel will provide the following metrics:
Total orders
Total revenue
Average order value
Best selling product
The revenue, orders, and average order value can be seen in a graph. This can also be compared to the previous period or selected locations. Filters can be applied at the top of the page.
Exporting data
For each option, an export can be created to be used by an external application. Click on the Export button.
The CSV can be downloaded from your Operation reports page.
