Review your rough budget to identify areas where sponsors could contribute.
For example, you could seek sponsorship from a printing company for your banner, offering them in return logo placement on all promotional materials.
See if any local businesses would be interest in catering or providing coffee for a low-cost price in return for marketing their business.
Encourage local business owners to sponsor the food, merchandise, or space of your event in return for them sharing about how they got their own business started, best practices, etc. to market their business.
Entertain a VIP ticket price to encourage organizations to bring employees, to host a table, or more.
Use the following template to start listing potential sponsors.
You can start contacting your potential sponsors. Early outreach is recommended to ensure their availability.
Create a comprehensive sponsorship package detailing benefits, levels of sponsorship, and expectations.
Find examples here.
Reach out to friends, family, and close contacts.
Post sponsorship requests on LinkedIn, Facebook, and other relevant platforms or groups.
Clearly outline the benefits that sponsors will receive, such as visibility at the event or promotional opportunities.
Customize each outreach message to the specific sponsor, ensuring that you highlight any past connections, mutual interests, or alignment with their mission. Mention any previous collaborations or shared values that reinforce the relevance of the partnership.
You can use the following template as a starting point for your initial contact, but make sure to adjust it to reflect the unique aspects of each potential sponsor.
Have additional sponsorship questions? Access our Sponsorship FAQs!