Opening Keynote Address on "BEATLEMANIA: BeSci and Cultural Change"

Cass Sunstein is the Robert Walmsley University Professor at Harvard. He is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. In 2018, he received the Holberg Prize from the government of Norway, sometimes described as the equivalent of the Nobel Prize for law and the humanities. In 2020, the World Health Organization appointed him as Chair of its technical advisory group on Behavioural Insights and Sciences for Health. He serves as an adviser to the Behavioural Insights Team in the United Kingdom.

Closing Keynote Address on "Behavioural Science in the Wild"

Dilip Soman is a Canada Research Chair in Behavioural Science and Economics, and serves as a Director of the Behavioural Economics in Action Research Centre at Rotman [BEAR]. His research is in the area of behavioural science and its applications to consumer wellbeing, marketing and policy. He is the author of "The Last Mile" [University of Toronto Press] and teaches a massive open online course [MOOC] "BE101X: Behavioural Economics in Action" on EdX.