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This image above is a newspaper clipping from a 1915 issue of the Hopkinsville Kentuckian. This advertisement, and ones like it, are a key factor in the success of Jack Daniel's. This brand has never been afraid to challenge their competitors or shy away from reminding everyone that Daniel's laid the foundation for the whiskey business.
The success that followed the Jack Daniel's name led to many imitations and cheap copycats of their whiskey, but it also led to many up in coming distilleries being encouraged to move forward with their business; eventually creating a network of distilleries that fortify Tennessee's economy.
FROM BACKYARD BUINESS TO BILLION DOLLAR COMPANY
FROM BACKYARD BUINESS TO BILLION DOLLAR COMPANY
Jack Daniel's has been impactful on Tennessee's economy for 150 years, A recent study revealed that in the past year, the distilling industry generated nearly $3.5 billion for the state’s economy and $440 million in tax revenue. Additionally, approximately 30,000 jobs are supported both within and outside the industry.
Not only has this company itself been boosting the economy, but the tourism the Jack Daniel's distillery in Lynchburg, TN is huge. Being one of the top selling whiskey brands in the world is bound to draw a crowd. Additionally, Jack Daniel's has inspired dozens of whiskey distilleries to pop-up all-over Tennessee. According to the Tennessee Whiskey Trail, "Tennessee experienced record-breaking economic impact from 119 million domestic visitors to the state in 2018, the Tennessee Whiskey Trail broke a record of its own. More than 6.3 million visitors crisscrossed the state to experience the 26 distilleries on the Trail, making it a strong contributor to the booming tourism numbers highlighted by the Department of Tourist Development’s 2018 Economic Impact report."
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