Young Jack Daniel was looking for an escape from a tough home life and landed himself working as a laborer on the same farm distillery that Nathan Green was enslaved on. Nathan had become well-known amongst the slave owners for his gift of distilling whiskey and was asked to share his talent with Jack. As their friendship grew and partnership blossomed, the Jack Daniels brand began to form.
During the Civil War, they sold small bottles of their unique whiskey to soldiers stationed nearby. When the Civil war was over and emancipation came, Daniel’s bought the distillery he and Green were a part of, and they built up their brand. The Daniel family and the Green family cultivated a partnership that lasted seven generations.
The above shows what a Tennessean plantation would have looked like in the 1800's. These structures were extremely grand and practically screamed wealth and white southernism. When it is said that Jack Daniel's began on a plantation this may be what you imagine, wealth, resources, and connections.
This image, however, is a more accurate picture of the humble beginnings of Jack Daniel's, as Jack worked alongside and was mentored by an enslaved man. These living quarters were small, filled with people, and not the ideal place to distill liquor, so you can imagine Jack and Nathan practicing their techniques outside.