Not only has this brand made an enormous impact on the economy of Tennessee, but it has also majorly affected Tennessee culture. The idea, symbol, and reference of Tennessee whiskey has made its way into country music and ideals, for example the lyric above is from the song "Tennessee Whiskey" written and sung by country artist Chris Stapleton. There are many versions of whiskey, but when you hear the words Tennessee whiskey you think Jack Daniels, they have almost become interchangeable.Â
WHY TENNESSEE?
With Jack Daniel's being such a success story and such an integral part of Tennessean culture, you may be wondering "why Tennessee of all places?" according to Mint Julip Nashville, "the pioneers who landed in Tennessee found a landscape ripe for distilling, with its natural limestone-filtered water, varied seasonal temperatures and enriched soil that could grow healthy fields of grains." Additionally, the beautiful climate and more than average rainfall, makes Tennessee the perfect blend of weather events to harvest some good ole whiskey.
BOTTLE OF JACK
The image to the left is the iconic, never changing, bottle of No. 7 Jack Daniel's whiskey. This brand has never needed to do a rebranding of any sorts! In our ever-changing world of fluctuating markets, unsteady economy, extensive social media use, and short-lived trends, Jack Daniel's has remained unaltered. This homegrown spirit is a tangible symbol of Tennessean ideals, tradition, pride in your work, generational connection, authenticity, and having a good time after a long day.