Pricing Insights & Priority Score

How to understand your pricing data and spot opportunities

Pricing Insights is a new view in Vivino Analytics designed to help you understand how your prices compare within the Vivino marketplace, and where small adjustments may lead to better performance.

What is Pricing Insights?

Pricing Insights shows where your prices sit relative to other merchants selling the same wine.

It helps you see:

• Where your pricing is already competitive

• Where there may be room to improve

• Which wines have strong customer interest

What is the Median Price Index?

For every wine, we compare your price to the median market price.

• The median is not the highest or the lowest price

• It’s the middle value across all observed offers

This allows you to quickly understand whether you are above, at, or below the midpoint of the market.

What is the Priority Score?

The Priority Score combines two key signals:

1. How your price compares to the median

2. Customer demand, measured through pageviews in the last 90 days
   
   

A higher Priority Score generally means:

• Your price may be less competitive

• The wine receives strong customer attention

• Adjustments could make a visible impact
  
  

This score helps highlight where pricing changes may deliver the most benefit.

What can I do with this information?

Use it to:

• Prioritize which wines to review first

• Improve competitiveness in high-demand areas

• Make pricing decisions based on data, not intuition
  
  

Download and analyze your pricing across your business channels

How to download your data

If you prefer working in Excel, CSV, or internal systems:

1. Open Vivino Analytics in your Merchant Dashboard

2. Click into any tile

3. Select the three dots (⋯) in the upper right

4. Choose Download data

5. Select your preferred format
   
   

For large assortments, choose “Custom row limit” to include all wines. Set Row limit = 100,000 to ensure all wines are included.

Quick tips

• Focus on high priority wines first

• A small price adjustment on a high-demand SKU goes a long way

• Not all wines require pricing changes, select strategically
  
  

Check back regularly, customer interest shifts over time

Does this change how commission is calculated?

No. This is an informational tool only. Commission rules stay the same.

Will Vivino change my prices for me?

No. You always set and control your prices.

Does this affect how my wines surface on Vivino?

Competitive pricing can support discoverability and conversion, but the tool itself does not enforce ranking changes.

Do I need to update prices on every wine with a high priority score?

Not necessarily. You may want to review only a subset of SKUs based on margin, stock, and strategy, but remember that these are opportunities to potentially increase sales.

I’m not familiar with data tools. Can someone walk me through it?

Yes, your Merchant Development Manager can help interpret your results.

How frequently is Pricing Insights updated?

Pricing Insights refreshes daily.
All pricing and demand data is updated every 24 hours based on live marketplace activity.

Is the Median Price Index based only on Vivino prices, or external markets too?

The pricing comparison is based on live prices on the Vivino platform.
When the dashboard refreshes, it uses the price currently listed for each SKU, including promotions or discounts.

Are promotions, discounts, or temporary price drops included?

Yes.
If a wine is on promotion at the moment the dashboard refreshes, the discounted price is the one used to calculate the median comparison.

Are pageviews global or country-specific?

Pageviews are country-specific.
Demand signals are measured based on the country where the wine is listed and viewed, ensuring relevance to your selling market.

If I’m the only seller of a wine, how is the median (and Priority Score) calculated?

If there is only one active offer on Vivino, the system compares your price against an external median price in the same country.
This ensures that even unique or niche wines still receive a meaningful comparison.

Does Priority Score affect rankings or search results?

Only indirectly.

Pricing Insights does not actively change placement or ranking, but improving competitiveness may help with visibility and conversion over time.
There is no automated ranking penalty or boost applied.

Can I download all tiles at once instead of individually?

Not at this time.
Our reporting does not support full-page export for merchant users, so tiles must be downloaded one at a time.