Cultivating Our Identity

forgingUS aims to build a recognizable identity as a trusted source for accessible, authoritative history. Using our colors, logo, typography, and voice consistently helps establish credibility and makes our materials immediately recognizable. These guidelines ensure that presentations, social media posts, exhibit graphics, and other materials all reflect a cohesive forgingUS identity.

What You'll Find Here

• Brand guidelines PDF – Complete style guide covering logo usage, color palette, typography, imagery standards, and tone of voice

• Logo files – Downloadable versions in multiple formats (PNG, SVG, high-res) for print and web

• Color codes – Exact hex, RGB, and CMYK values for brand colors

• Typography specifications – Approved fonts and how to use them

• Visual examples – Sample applications showing the brand in action

Quick Reference

• Primary color: Deep plum (#7D3D76)

• Preferred fonts:

  • Headings: Jost

  • Body: Monstserrat

• Logo usage: Always maintain clear space, never distort or recolor

When to Use

• Creating presentations or slide decks

• Designing social media graphics

• Drafting public-facing documents

• Developing exhibit materials

• Writing for external audiences