Marketing

Understanding of retail-based marketing and how the retail mix is devised for the purpose of coordinating effective strategies that support the day-to-day operations of a retail-based company. Knowledge in digital marketing and how technology and the use of media can be best utilized to sell and promote products or services.

Urban Outfitters Inc.

Creating effective marketing solutions to expand brand awareness and creating budget conscious tactics to best meet the companies goals and best utilize digital media.

Aldo Group.

Creating retail appropriate solutions with marketing tactics that best compliment the elements of a retail store. Understanding the current customer base and deciding what marketing solutions are best suited for the desired target audience.

Dolce & Gabbana

Compared luxury marketing strategies and wether they were affective in generating higher sales or increasing customer base. Comparing retails and analyzing what each do differently from a marketing perspective.

Marketing is important to any business but is imperative to a retailers success in todays economy. If marketing is done efficiently it will allow the brand or company to maintain long-lasting and ever-present relationships with their audiences.

I am passionate about marketing as it is something that is key for a business to be successful. I enjoy that marketing is forever evolving as there will always be new tactics or strategies to learn and the opportunity of creating present and effective campaigns or advertisements will always be important.

Examples of digital marketing posts created for various media platforms

(Holt Renfrew, N.D)

(RawPixel, N.D)

(Sasha Mei, Sep 2020)

(Candice M Tay, June 2020)

I have learnt the strategies and tactics business use in todays society to captivate their audiences attention and stay present in their mind. My goal is to create effective marketing campaigns with well executed strategies for the companies that I work for. I look forward to forever learning new ways to better market to the consumer and creating excitement in various audiences.

Media Advertisements & Campaigns

(Dolce Gabbana, N.D)

Analyzing the affect promotional campaigns have on a product while comparing each retailers marketing strategies and how they correspond with their retail prices and overall success rates. Understanding how marketing can affect a brands image and the toll a brands identity takes if the wrong message is portrayed through their advertisements.