The new wave of AI—led by Generative AI (Gen AI) and Agentic AI—is transforming how businesses operate. Gen AI (like image creators or simple chatbots) creates content. Agentic AI (the next generation) goes further: it acts, plans, and executes multi-step tasks autonomously.
This massive boost in productivity comes with a massive increase in security risk. Traditional security tools that guard networks and simple devices are simply not designed to handle autonomous, intelligent systems.
The solution is a Security 360 approach—a comprehensive strategy that protects the AI itself, the data it uses, and the actions it takes.
Part 1: Generative AI Risks (The Information Threat)
Gen AI models are powerful but introduce critical risks because of how they create and handle information.
1. The Weaponization of Content (Deepfakes)
Gen AI dramatically lowers the bar for creating convincing attacks.
The Risk: Attackers use Gen AI to create hyper-realistic deepfakes (voice, video, and text) to impersonate executives or trusted individuals, making phishing and social engineering attacks almost impossible to spot.
The Defense: Implement strict security validation for all communication channels and rely on digital watermarking and content authentication tools to verify if media is real.
2. Data Leakage and Privacy Violations
Employees often enter sensitive, proprietary data into public AI chatbots, risking exposure.
The Risk: The AI model may inadvertently memorize and reproduce sensitive information from its training data, or internal company data entered by a user can be stored and later exposed.
The Defense: Use Data Loss Prevention (DLP) tools to block sensitive data from being pasted into public AI prompts. Use private, in-house AI models that are tightly governed and isolated from the public internet.
3. Prompt Injection Attacks
This is a classic vulnerability where an attacker manipulates the AI’s input to override its rules.
The Risk: An attacker inputs a hidden command (a prompt) that tricks the AI into performing a malicious action, such as ignoring its safety rules or revealing its confidential system instructions.
The Defense: Rigorous input and output validation is key. Use a dedicated AI firewall to check all prompts for malicious intent before they reach the model.
Part 2: Agentic AI Risks (The Action Threat)
Agentic AI, because of its autonomy, presents a unique set of hazards that involve real-world consequences, not just data generation.
1. Tool and API Misuse (The Hijacked Worker)
An Agentic AI's power comes from its ability to use tools (like your internal databases, email systems, or payment APIs).
The Risk: A compromised agent—via a sophisticated prompt injection—could be hijacked and instructed to misuse its permissions, such as deleting a database, transferring funds, or exfiltrating data through a trusted API connection.
The Defense: Non-Human Identity (NHI) and Least Privilege. Treat every AI agent like a risky employee, giving it only the absolute minimum access required to complete its current task and nothing more.
2. Cascading Failures and Goal Misalignment
Autonomous systems can fail unexpectedly, and a small error can quickly multiply across the entire workflow.
The Risk: An agent tasked to "maximize customer engagement" might autonomously decide to spam users or generate offensive content because the AI’s interpretation of "maximize engagement" wasn't perfectly aligned with the company’s ethical guidelines.
The Defense: Implement circuit breakers and human-in-the-loop checkpoints for all high-risk actions (e.g., final approval before making a payment or deploying code).
3. Shadow AI and Unmanaged Agents
Employees often adopt new AI tools quickly, bypassing standard IT controls.
The Risk: Shadow AI—the use of unapproved AI—lacks security oversight, creating wide-open backdoors for attackers. If an agent is built and run locally without central management, its mistakes and vulnerabilities are untraceable.
The Defense: Continuous scanning for unauthorized AI tools and enforcing a strict Agent Governance Board (AGB) process to vet and approve all autonomous workflows before they are deployed.
The Security 360 Blueprint: A Layered Defense
To manage this new landscape, organizations need to adopt a layered, full-circle approach anchored in modern security principles.
By treating AI security not as a simple checklist but as a strategic imperative encompassing identity, governance, monitoring, and infrastructure, businesses can confidently deploy powerful AI while maintaining an unbreakable security posture.
Would you like to explore the specific technical steps for implementing a Zero Trust policy for your new Agentic AI systems?