What is Value Viewpoint, Corp.

Value Viewpoint is a pre-seed-stage startup that builds an intelligent platform for technology sales executives to assist them in justifying their products' economic benefits. With our platform, they could engage early in their sales process with pre-qualified prospects to co-create an ROI model and articulate a unique value proposition. Product management organizations also use the platform to develop business cases for new products, services, and features, and transformational consultants to build digital transformation roadmaps aligning IT capabilities with customer strategic imperatives.

Why should they do that if they have successfully fulfilled their quotas? 

As a practice, having a business case early in your sales process puts you in the elite of the sales force. It spearheads you in reaching business executives faster, uplifts conversation from IT to C-suite,  gives them solid justification for better price deals, avoids deep discounts, and accelerates the decision-making process and overall sales cycle. It also elevates sales executives to the role of trusted value advisors. 

Value Viewpoint helps shift the traditional IT-centric sales approach to a business value-focused strategy. It enables sales teams to align technical specs with the strategic goals and financial benefits their clients seek and facilitates more meaningful and impactful business conversations. 

As part of its go-to-market strategy and thought leadership efforts, Value Viewpoint compliments its platform with the following:

•  Value Viewpoint Consulting services and 

• Value Academy is online training for business case-building techniques.

What is the VVP Platform?

ValueViewpoint.ai is an AI-powered SaaS platform that enables technology companies to accelerate their sales cycle and increase deal size by showcasing the economic benefits of their technology solutions. It aims at Tech Sales Executives, pre-sales engineers, and technology startup founders, allowing them to generate business cases, ROI studies, white papers, and sales decks in a do-it-yourself way, simplifying the process of demonstrating the financial value of technology investments to potential clients.

What problem are we solving?

1. 2.5 million technology business development professionals struggle to engage with business decision-makers instead of IT organizations. They often fail to connect the dots between technical specifications and the business goals that decision-makers care about. Consequently, they offer significant discounts missing the entire business value potential narrative.

2. Marketing budgets constrain most technology companies' ability to afford expensive ROI studies from companies like Gartner and IDC. Their generic ROI study price tag ranges between $50 and $200K for emerging IT products—enterprises paying 10X from that. 

3. Technology companies often need help engaging with business stakeholders because they struggle to articulate the economic advantages of their solutions and use dense technical terminology that can alienate them.

4. Tech sales startups need help to afford enterprise-level sales executives, who often have access to Value Engineering resources within their organizations.

What is our solution?

1. VVP elevates discussions to resonate with the C-suite. By focusing on business executives within technology companies rather than IT organizations, a software technology vendor can shorten the sales cycle and amplify deal sizes. This approach is practical because business executives, who typically hold the decision-making power and budgetary authority, are more inclined to act swiftly when presented with clear business advantages. This focus can streamline the decision-making process, minimizing the necessity for in-depth technical reviews and validations.

2. The VVP platform enables tech sales professionals to autonomously generate ROI models, business cases, sales decks, and other value-centric materials for their leads, all within the platform's monthly subscription cost, eliminating the need for costly management consultants or professional value engineers. By harnessing LLM Generative AI technology and leveraging a comprehensive database of industry-specific metrics, value drivers, and benchmarks, our platform drastically cuts down the time required for market research and the development of logic for calculating potential benefits.

What is the output of the platform?

• The Value Viewpoint platform aims to produce value-centric executive reports that are easily digestible for various decision-makers, thereby speeding their investment decision-making process. 

• We prioritize the final product's depth of automated research, data structure, and visual appeal, integrating behavioral psychology principles into data visualization. This approach customizes the content to cater to various decision-maker profiles, guaranteeing that the reports are insightful and visually engaging. 

What are the benefits of VVP  for sales organizations?

• Demonstrating Value to Business Stakeholders: The VVP SaaS platform can help technology companies articulate the economic benefits of their solutions to business stakeholders, not just IT departments. By generating clear, compelling business cases and ROI studies, the platform aids in translating technical features into business outcomes, making it easier for stakeholders to understand the technology's financial impact and value proposition.

• Streamlining Sales Collateral Creation: Tech Sales Executives, pre-sales engineers, and startup founders can utilize the platform to quickly produce high-quality, customized sales materials like white papers and sales decks. This accelerates the preparation process for sales presentations and meetings, enabling sales teams to focus more on strategy and less on time-consuming collateral development.

• Enhancing Sales Efficiency and Effectiveness: The platform empowers sales teams to be more self-sufficient and responsive to potential clients' needs by providing a do-it-yourself framework for generating key sales documents. This efficiency shortens the sales cycle and increases the likelihood of closing larger deals, as the sales teams can promptly address client concerns and demonstrate the value of their technology solutions in a financially quantifiable manner.