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The innovation pace in technology companies has surged in the last twenty years, yet their sales cycles remain stagnant due to a technocentric sales strategy. Continue this traditional approach prevents 90% of tech companies from realizing extra value, bogged down by the technical debt linked to their innovations.
Creating a compelling justification for using business case and ROI tools during the technology sales process can significantly influence decision-making across different customer segments. Below is a tailored justification for each group: large technology enterprises, medium-sized tech companies, and startup companies selling technology solutions.
Elevate your sales pitch to C-suite. Learn how to build a Business Case in the most agile way to justify investment in new technology. You will 10x the SALES of your technology solutions in the most effective consultative and value based selling way.
Why Technical Founders Need a DevOps Approach to Value-Based Selling vs. Selling features and technical specs of their solutions
Is ROI still relevant when selling AI technology?